PHINIA · 6 hours ago
Digital Marketing Communications Specialist
Auburn Hills, MI
Full-time
Onsite
Entry, Mid Level
2+ years expPHINIA is an independent, market-leading provider of premium solutions and components with a strong commitment to sustainability. The Digital Marketing Communications Specialist will create, manage, and distribute content across various channels while collaborating with internal teams to support brand messaging and communication strategies.
FuelIndustrialManufacturingMechanical EngineeringOil and Gas
Responsibilities
Develop high-quality written content for a variety of communication channels, including blog posts, articles, press releases, newsletters, website copy, social media posts, and email communications
Collaborate with internal teams (e.g., marketing, HR, product, and leadership) to create content that supports business objectives and aligns with brand messaging
Develop content for training modules, employee onboarding programs, webinars, and e-learning materials
Collaborate with subject matter experts (SMEs) to create educational content that effectively conveys complex concepts and processes in a simple and accessible format
Develop content themes and topics that align with business goals and audience needs
Create and manage content for marketing materials targeting the aftermarket audience, such as brochures, case studies, blog posts, email campaigns, and social media
Create content for internal communication channels (e.g., company newsletters, intranet, and internal bulletins)
Craft press releases, media kits, and other external communications that help promote the company, products, or services
Work with the public relations team to develop content that enhances the company’s reputation in the media
Create engaging social media content for various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) to increase audience engagement and brand awareness
Manage content on the company’s website, ensuring it is up-to-date, optimized for SEO, and aligned with marketing campaigns
Assist with the creation of multimedia content (videos, infographics) to complement written content
Ensure consistent and compelling messaging for aftermarket products and services across all marketing materials
Track and analyze the effectiveness of communication content through metrics such as engagement rates, page views, and social media performance
Ensures all content and social media adhere to brand guidelines and align with the company’s values, visual identity, and strategic direction
Experience with paid social campaigns (planning, execution, and performance analysis) is a strong plus
Qualification
Required
Bachelor's degree in Communications, Marketing, English, Journalism, or related field
2+ years of experience in content creation, communications, or marketing, with a focus on writing and storytelling
Strong writing, editing, and proofreading skills, with the ability to adapt content for different audiences and platforms
Solid understanding of social media platforms and content creation for digital channels
Knowledge of SEO best practices and how to optimize content for search engines
Proficiency with content management systems (e.g., WordPress) and social media management tools (e.g., Hootsuite, Buffer)
Ability to manage multiple projects and deadlines
Creative, detail-oriented, and results-driven
Excellent communication skills, both written and verbal
Ability to work independently and collaboratively with cross-functional teams
Proficiency in Microsoft Office Suite and other content creation tools (e.g., Canva, Adobe Creative Suite)
Preferred
Automotive Aftermarket or OEM experience preferred
Experience in creating training and educational content is a plus
Experience in managing content across different platforms, including websites, social media, and internal communications
Familiarity with e-learning platforms and tools (e.g., LMS, SCORM) is a plus
Experience with paid social campaigns (planning, execution, and performance analysis) is a strong plus
Benefits
Health and well-being resources
Family-centric policies
Agile workplace program
Formal development opportunities
Company
PHINIA
PHINIA specializes in developing fuel injection equipment solution, gasoline direct injection systems, and electrical systems.
10001+ employees
H1B Sponsorship
PHINIA has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
Funding
Current Stage
Public CompanyTotal Funding
$975M2024-09-10Post Ipo Debt· $450M
2024-03-26Post Ipo Debt· $525M
2023-07-05IPO
Leadership Team
Brady Ericson
President and CEO, PHINIA Inc.
Recent News
International CIO Leadership Association
2025-12-05
2025-11-07
Company data provided by crunchbase