O Positiv Health · 1 day ago
Director of Marketing, DTC
Santa Monica, California
Full-time
Hybrid
Director/Executive
7+ years expO Positiv Health is a Los Angeles-based women’s health company focused on supporting women through various life stages with innovative health products. The Director of Digital Marketing, DTC will oversee the paid-media strategy and execution to drive customer acquisition and revenue growth for the company’s wellness products.
Dietary SupplementsHealth CareWellness
Responsibilities
Own Acquisition Strategy
Determine where potential customers spend their time and design strategies to reach and acquire them
Deploy large budgets in performance media campaigns
Iterate and test messaging and tactics to better optimize costs to acquire customers
Lead Analytics and Insights
Design processes and dashboards to understand performance across a diverse set of channels
Figure out how to look for signs of successful campaigns and actions to take to scale
Evolve the organization’s knowledge of performance and how to predict success
Manage and Grow the Media Team
Oversee a growing team of media managers who run performance marketing campaigns
Lead and coach expert team members and understand how to grow their capabilities
Design processes to steer and optimize team activities
Qualification
Required
7+ years of experience in digital marketing and 2+ years of experience managing a team
2+ years experience at a top tier management consultancy or investment bank OR 2+ years experience leading a paid media team at a DTC company
Interest in scaling the revenue of startups for successful exit
Experience with data analysis (e.g. Excel)
Experience in Meta Ads Manager + relevant experience with additional paid channels
Bachelor's Degree
Strong leadership & communication skills: listen, mentor, and teach by example
Ability to manage multiple moving pieces
Strong time management and prioritization skills
Adaptable to new social platforms and advertising technologies
Thoughtful and self-reflective, willingness to learn
Team-player, hard-working, organized, and goal-oriented
Excitement for startups and building from the ground up
Preferred
Startup and/or e-commerce experience is a plus
Passion for e-commerce, consumer retail and/or digital marketing is a plus
Benefits
Flexible PTO, Sick Days, and Wellness Days
Monthly Social Hours
Medical, Vision, and Dental Coverage
401K with matching
$50/month Fitness Reimbursement + Up to $1,800 in annual wellness benefits
An environment of collaboration, high performance, & respect amongst all employees and managers
Company
O Positiv Health
O Positiv Health is about feeling your best.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Bobby Bitton
CEO & Co-Founder
Brianna Bitton
Co-Founder
Recent News
2025-11-04
The European Financial Review
2025-10-31
Company data provided by crunchbase