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The Minnesota Star Tribune · 7 hours ago

Paid Search Specialist

Minneapolis, MN

Full-time

Onsite

Entry Level

$26.58/hr - $32.55/hr

1+ years exp

The Minnesota Star Tribune is an innovative modern media organization with a rich history. They are seeking a Paid Search Specialist to manage Search Engine Marketing activities, optimize campaigns, and support sales efforts to maximize ROI and drive customer growth.

JournalismMobileNews

Responsibilities

Support current Search Engine Marketing and Local SEO campaigns through analysis and optimization

Manage campaign expenses by staying on budget, estimating monthly costs and reconciling discrepancies

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

Track, report, and analyze website analytics and Search Engine Marketing initiatives and campaigns

Optimize ad copy and extended assets for paid search marketing campaigns

Perform ongoing paid keyword discovery, expansion and optimization

Research and analyze competitor advertising links

Manage campaign billing reconciliation

Work with supervisor to define and maintain internal process implementations

Qualification

SEM experiencePPC campaign managementBid management toolsPerformance marketingAnalytical skillsA/B testingGoogle Ads CertificationGoogle Analytics CertificationBing Ads CertificationCommunication skillsInterpersonal skillsWritten skills

Required

Minimum of one-year SEM experience and success managing PPC campaigns across different Search Platforms

Well-versed in performance marketing, conversion, and online customer acquisition

Experience with bid management tools, specifically Kenshoo

Strong analytical skills and experience generating SEM reports

Familiarity with A/B and multivariate experiments

Robust communication, interpersonal, and written skills are required

Preferred

Desired certifications include Bing Ads Certification, Google AdWords Certification, Google Analytics Certification or relevant course work and education