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Panda Restaurant Group · 2 hours ago

Brand Innovation Manager (Menu Innovation)

Rosemead, CA

Full-time

Hybrid

Senior Level

$112K/yr - $158K/yr

5+ years exp

Panda Restaurant Group is the largest family-owned American Chinese Restaurant concept in America, seeking a Brand Innovation Manager (Menu Innovation) to define and execute their menu strategy. This role involves leading the creation of innovative menu concepts, driving cross-functional collaboration, and leveraging data-driven insights to optimize menu performance.

Restaurants

Responsibilities

Responsible for clearly articulating Panda brand vision and strategy inclusive of our guest target, brand personality and positioning and business objectives for menu design

Responsible for generating and testing bold menu concepts rooted in our brand vision and strategy, culinary trends, guest insights; Translates findings into clear product briefs, menu recommendations and launch proposals

Tracks, decodes and activates emerging food and beverage trends, evolving guest behaviors and category shifts to define forward-facing points of view and whitespace opportunities to inform brand and innovation strategies

Partners with and/or leads cross-functional innovation teams across Culinary, Insights, Marketing Communications, Operations, Finance, Supply Chain Management and Leadership. Drives alignment, advocacy and excitement for initiatives, guest and operations partners throughout

Defines and activates thoughtful, people-centered change strategies that brings innovations to life across the organization; Partners with Operations, Learning & Development and Marketing teams to craft storytelling that ensures smooth adoption and organizational readiness

Identifies and evaluate brand, supplier, chef and culinary influencer partnerships that elevate our menu and strengthen our cultural footprint

Conducts consumer research and business analytics to validate, inform and optimize menu strategy; Captures and activates past product learnings and operational understanding; Delivers insights and data to Marketing Communications and Commercialization teams for successful commercialization and launch

Qualification

Menu strategy developmentCulinary insightsConsumer researchMarketing experienceCross-functional collaborationFood Handler's CardMBA preferred

Required

Bachelor's degree in Marketing or related field required

5+ years of directly applicable marketing experience, preferably in a nationally branded retail/hospitality environment with increasing managerial experience

Obtaining a valid Food Handler's Card within 30 days of employment is a requirement of this position

If hired, completion of annual store training