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Scribe · 3 hours ago

Brand Design Lead

San Francisco, CA

Full-time

Onsite

Senior Level, Lead/Staff

$190K/yr - $220K/yr

8+ years exp

Scribe is a rapidly growing company that provides a Workflow AI platform used by over 94% of the Fortune 500. They are seeking a Brand Design Lead to define and own their brand identity, collaborating with various teams to ensure a cohesive execution across all customer touchpoints.

Artificial Intelligence (AI)InternetProductivity ToolsSoftware

Responsibilities

Lead the evolution of our brand identity, including visual system, guidelines, tone, and narrative, and translate it into execution across marketing, product, and customer touchpoints

Collaborate cross-functionally with Product, Marketing, Design, and Sales to ensure the brand is consistent across the entire customer journey

Measure and share the impact of brand initiatives by gathering qualitative and quantitative feedback to help iterate and evolve them continuously

Continuously audit other brands to help inspire and inform our brand positioning by identifying whitespace opportunities

Qualification

Brand Design experienceB2B Sales understandingConsumer marketing campaignsData-driven designMarketing designCuriosityExceptional communicationStorytellingCollaboration

Required

8+ years of Brand Design experience (preferably across Brand and Marketing Design) with hands-on experience leading a major rebrand for a tech company that we'd recognize

Strong understanding of B2B Sales and Product-led journeys, but live and breathe inspiring consumer marketing campaigns and engagement strategies

Thrive in a high-ownership environment and are excited to lead a major brand refresh by partnering with Marketing and Design stakeholders and an external agency

Outcome-oriented. You're not just focused on the visuals, but also use data and experimentation as tools to validate your brand decisions

Care about the details. You love dreaming of 'big ideas' and are a great storyteller, but know to balance that with incrementally shipping value and sweating the details

Exceptional communication skills, with excitement to seek and experience managing (sometimes, conflicting) feedback from multiple stakeholders

Extremely curious and dig deeper into the product and business goals to understand how the brand can contribute to them