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Sinclair Inc. · 7 hours ago

Social Producer, Sports

Birmingham, AL

Full-time

Onsite

Mid, Senior Level

$66K/yr - $80K/yr

5+ years exp

Sinclair Inc. is a diversified media company and a leading provider of local news and sports. They are seeking a passionate and experienced Social Producer, Sports to lead the social presence and growth of their podcasts, focusing on creating engaging digital content and supporting brand growth strategies.

Broadcast Media

Responsibilities

Ideate, develop, and deliver best in class social editorial content tailored to the unique brand of each podcast across a variety of sports categories

Leverage the unique voice, insight, and experience of each talent to go beyond show cutdowns and put us at the center online conversations

Create and distribute original content across all show and talent handles, ensuring that posts are timely, relevant, engaging, and on-brand

Conceptualize, design, and distribute show content highlights, graphics, images, and videos to help support channel initiatives and strategies

Support and execute all organic growth strategies to grow followers and subscribers, increase engagement rates, and extend the podcasts’ reach through partnerships, collaborations, and viral moments

Drive community management initiatives to deepen connections with shows, talent, and teams, leveraging the brand voice of each channel

Optimize content for searchability and discoverability, maximizing relevant keywords and SEO best practices

Keep up with the latest news, trends, and storylines across sports and social. Proactively plan content for upcoming heat moments so we lead the conversations

Execute sponsorship and branded content campaigns, assuring all deliverables are met to necessary specifications

Be a leading voice in the content development of the show overall, ensuring social is incorporated, helping to drive audiences to our other platforms and keeping them engaged on all channels

Analyze performance data to identify trends and opportunities for improvement. Use insights to evolve and optimize future strategies

Drive alignment and collaboration with internal an external stakeholders through strong communication and organization

Provide on-site support for live events, including building out advance content plans, shooting content, and directing talent

Proactively research competitors, social creators, and the latest social platforms, tools, and algorithm changes to ensure best practices

Other duties as assigned

Qualification

Digital content creationSocial media strategyPhotoVideo editingSocial management toolsAnalytical skillsCommunity buildingPassion for sportsEffective communicationProject management

Required

5+ years experience in digital / social content creation, production, design, and strategy—preferably in the sports or entertainment industry

Strong understanding of social media platforms, their algorithms, and audience-building strategies across each

Highly skilled in photo and video editing (Adobe Creative Suite, etc.)

An eye for viral content, knowledge of both creative and production, and the ability lead the entire process through from idea to execution

A passion for sports, particularly college football and NFL, digital-first storytelling, community building, and an understanding of the sports media landscape

Proficiency with social management and analytics tools (e.g., Hootsuite, Sprout Social)

Ability to manage multiple projects simultaneously and work in a fast-paced environment against tight deadlines

A self-starter, with the ability to work independently, and a drive to be successful

An effective communicator, driving collaboration between talent, staff, and external partners

Strong analytical skills with the ability to turn data into actionable steps

Experience working directly with high-profile talent, maintaining a high level of professionalism at all times

A calculated risk-taker. Someone who enjoys pushing boundaries and thinks outside the box, but does so thoughtfully and strategically

Ability to work nights, weekends, and holidays as needed—following the 24/7 cycle of sports and social