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Central Garden & Pet · 7 hours ago

Paid Digital Media Buyer

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

Central Garden & Pet is a company dedicated to nurturing happy and healthy homes for over 40 years. They are seeking a Paid Digital Media Buyer to manage and optimize media campaigns across platforms like Meta, Google, and TikTok, focusing on performance insights and operational improvements.

Home and GardenPet

Hiring Manager

Mona Jain

Responsibilities

Manage digital marketing campaigns daily, including campaign setup, configuration, budget input & pacing; identify optimization opportunities to drive performance improvements

Monitor, interpret, and act on campaign KPIs with a performance-first mindset

Maintain current expertise on evolving ad tech and platform best practices

Evaluate performance on a weekly basis to identify high-performing ads and surface key insights, package into reports and present results to wider team

Create presentations summarizing paid media performance and present to the marketing team, highlighting wins and opportunities for improvement

Identify inefficiencies in paid media workflows and propose solutions; implement tools or processes to improve campaign execution, reporting, and collaboration

Participate in cross-functional initiatives and special projects

Qualification

Campaign managementMeta AdsGoogle AdsTikTok AdsAdvertising metricsCreative testingAI utilizationClear communicationAttention to detailProblem solving

Required

MUST have experience directly setting up and managing campaigns in ad platforms like Meta, Google Ads and TikTok

Strong marketing instincts and the ability to spot winning creative; solid understanding of key advertising metrics and optimization tactics

Clear communicator to simplify complexity for non-technical stakeholders; comfortable presenting and speaking in cross-functional settings

High attention to detail, self-starter attitude, and proactive problem solver

Leverages AI for efficiency, augmenting abilities, and learning new skills with a pulse on the latest in paid media, trends, tools, and community knowledge

BA/BS degree in Marketing, Communications, or related field, or relevant job experience

2–3 years of hands-on paid media experience in-platform (Meta, Google, TikTok, etc.)