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SkinSpirit · 8 hours ago

Digital Marketing Director

United States

Full-time

Remote

Director/Executive

$150K/yr - $190K/yr

7+ years exp

SkinSpirit is a top destination for aesthetic skincare and body, celebrating 20 years of excellence. They are seeking an analytical and innovative Digital Marketing Director to lead their multi-channel acquisition strategy and enhance the digital experience across various platforms.

CommunitiesCosmetic SurgeryCosmeticsHealth CareLifestylePersonal HealthWellness

Responsibilities

Lead SkinSpirit’s paid media strategy across current and emerging platforms, ensuring strong new client acquisition and efficient cost management

Oversee paid media budgeting, including forecasting and spend optimization to maximize ROI

Lead SkinSpirit’s website strategy and performance – including roadmap prioritization, site functionality, SEO strategy, landing page development, and CRO

Translate complex performance data into clear, actionable dashboards and recommendations that influence strategy, creative development, channel investments, and experimentation priorities

Evaluate and test emerging platforms, formats and measurement frameworks to unlock new growth opportunities and expand reach

Lead, mentor, and elevate an internal team of three while overseeing agency partners across paid media, SEO, and analytics

Drive the exploration and integration of AI tools and automation to enhance speed, insight generation, creative iteration, and operational efficiency across the digital team

Qualification

Digital marketing strategyPaid media expertiseSEO strategyAnalytics interpretationCRM/lifecycle marketingTeam leadershipCuriosity about trendsBachelor's degreeCommunicationCollaboration skills

Required

7+ years of experience in digital marketing or performance marketing roles, with a track record of driving growth in a DTC environment

Deep expertise across core paid media channels, including Meta, TikTok, and Google

Strong analytical skills with the ability to interpret performance data, market insights, and audience trends to guide strategy

Experience leading web performance and CRM/lifecycle strategy in a multi-location context

Ability to set long-term vision and dive into the details to support the team in execution

Excellent communication and collaboration skills; proven ability to influence cross-functional partners and present to senior leaders

Deep curiosity and a passion for staying current on digital trends, emerging technologies, and changing platform dynamics

Bachelor's degree required

Benefits

Generous employee discounts

Friends & Family discounts

Paid holidays

401k plan with a company match program

Medical, Vision, and Dental insurance

Company

SkinSpirit

A pioneer in medical aesthetic skin, face, and body treatments, SkinSpirit was founded in 2002 with a mission to bring joy to your skincare journey and elevate the beauty and confidence of every client through scientifically validated methods and a breadth of services performed by expert practitioners.

Founded in 2003

Los Gatos, California, USA

201-500 employees