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HearingLife · 2 hours ago

Senior Manager, Acquisitions Marketing

Somerset, NJ

Full-time

Hybrid

Senior Level, Lead/Staff

$105K/yr - $118K/yr

8+ years exp

HearingLife is part of the Demant Group, a global leader in hearing healthcare and technology. The Senior Manager, Acquisitions Marketing will lead the strategy, execution, and optimization of marketing initiatives to support the integration and growth of newly acquired clinics, focusing on streamlining efforts and enhancing local impact.

ConsultingCustomer ServiceHealth CareMedicalMedical Device

Responsibilities

Partner with Growth, Sales, and Operations teams to align marketing efforts with clinic transition plans

Identify opportunities to consolidate marketing resources and find cost efficiencies

Set campaign objectives and KPIs tailored to acquisition timelines and goals

Develop and execute Go-To-Market (GTM) strategies for newly acquired clinics

Manage acquisition budget allocation across channels with a focus on efficiency and ROI

Lead testing and optimization of messaging and media strategies in new markets

Provide unified reporting and actionable insights to guide post-acquisition marketing decisions

Collaborate with brand team to transition through co-branding and rebranding phases while adapting to local market nuances and legacy patient expectations

15-20% Travel to Clinics

Qualification

Omnichannel marketing strategyLead generationMarketing budget managementData-driven mindsetAnalytical skillsMS Office proficiencyContent optimization knowledgeAI marketing tools experienceGoogle Analytics experienceGoogle Looker experienceProject managementCommunication skillsOrganizational skillsAttention to detailTime-management skillsPresentation skillsInterpersonal skills

Required

Bachelor's Degree (Business, Marketing, or related field)

8-10 years of experience in a fast paced, dynamic marketing environment

Proven success in integrating new locations, products, or services

Experience in lead generation and program optimization for consumer brands, service organizations or client marketing organizations

Expertise developing strategy for omnichannel (digital, advertising, events, web) campaigns

Proven ability to manage and adapt marketing strategies across diverse brands and geographic regions

Deep understanding of full-funnel marketing tactics with track record of improving campaign efficiency, lead quality and conversion rates

Skilled in managing marketing budgets with a focus on identifying cost-saving opportunities and consolidating resources

Data-driven mindset and ability to make go forward recommendations based on results

Strong analytical and reporting capabilities

Attention to detail

Exceptional organizational, follow-up and time-management skills

Ability to manage multiple, concurrent projects across teams

Strong interpersonal and communication skills

Strong MS Office and project management software

Excellent project management and leadership acumen

Above average written, verbal and presentation skills

Preferred

Working knowledge of content optimization

Experience with AI marketing tools

Experience with Google Analytics and Google Looker

A process-improvement and positive mindset

Benefits

Competitive salary and bonus structure.

Comprehensive health benefits (medical, dental, vision).

Retirement savings plan with company matching.

Professional development and ongoing training.

Employee discounts on hearing aids and related services.

Company

HearingLife

Glassdoor3.3

HearingLife is a national hearing care company and part of the Demant Group, a global leader in hearing healthcare built on a heritage of care, health and innovation since 1904.

Founded in 1904

Somerset, New Jersey, USA

1001-5000 employees