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imre · 2 hours ago

Senior Director of Engagement & Omnichannel Strategy

New York, NY

Full-time

Onsite

Director/Executive

$165K/yr - $190K/yr

8+ years exp

Imre is an independent, award-winning, brand-engagement creative agency that helps consumer and healthcare brands connect authentically with people in some of the most important decisions of their lives. The Senior Director of Engagement & Omnichannel Strategy is a mission-critical leadership position responsible for leading engagement strategy and driving organic business growth for a portfolio of brands/accounts while ensuring cohesive customer experiences across various channels.

AdvertisingMarketing

Responsibilities

Lead engagement strategy for a portfolio of brands/accounts as part of the collaborative, multidisciplinary teams serving our clients and accountable for organic business growth

Build and maintain a deep understanding of each client’s business—the brand, disease category, competitive landscape, target audiences, and key business goals and challenges

Lead annual (and interim) tactical planning efforts for clients in partnership with brand strategy, including insights, strategy, ideation, tactic development, and plan presentation

Serve as the steward of a brand’s unified ecosystem strategy, defining the role of each channel and ensuring they work cohesively to deliver consistent, impactful CX

Identify opportunities to put omnichannel principles into action to deliver personalized, orchestrated experiences that fulfill customer needs at key moments in their journey

Lead omnichannel planning and execution projects, including customer journey mapping, opportunity ID, goals definition, experience design/planning (incl. business rules definition)

Oversee the day-to-day execution of scoped projects/programs from conception through execution to ensure strategic alignment and project success

Partner with Account teams to proactively identify opportunities for organic business growth, regularly bringing new innovative thinking to clients to achieve their business goals

Collaborate with Creative teams to bring strategic thinking and creative campaigns to life through smart tactical executions that create valued, needs-driven customer experiences

Work with the DnA team to create measurement plans, integrate insights into performance reports, and develop recommendations for optimization

Play an active role in our new business efforts, developing and delivering capabilities presentations and serving as activation support (or lead) on multidisciplinary pitch teams

Keep current on emerging trends, channels, platforms, technologies, partners, and methodologies—both within and outside of healthcare

Serve as an agency and client thought leader, authoring POVs and blog articles, leading training and workshops, and sharing trends, innovations, and best practices

Qualification

Engagement strategyOmnichannel strategyHealthcare marketingCustomer experience (CX)MarTech platformsDigital mediaContent marketingMarketing analyticsMultitaskerEffective communicationPresentation skills

Required

Bachelor's Degree (MBA or other relevant graduate degree a plus)

8+ years of agency experience (Creative AOR or Digital AOR experience)

5+ years of pharmaceutical/healthcare marketing experience (both HCP and DTC)

5+ years in an engagement strategy, omnichannel strategy, CX strategy, or similar role

Broad discipline knowledge: e.g., research & insights, customer segmentation, ecosystem strategy, omnichannel marketing, digital media, social media, SEM/SEO/AIO, content marketing, relationship marketing, event/experiential marketing, marketing analytics

Strong knowledge of current and emerging trends, channels, technologies, and platforms—in general and within healthcare (HCP and DTC)—and their impact on marketing strategy

Hands-on experience leading tactical planning efforts for healthcare brands

Hands-on experience designing and executing omnichannel plans that deliver customer experiences/activation journeys that are data-driven, orchestrated, and personalized

Hands-on experience with agency new business efforts, leading activation strategy and storytelling (including proposal writing, presentation development, and live pitching)

Familiarity with the core MarTech platforms and user-level data needs required to power omnichannel activations; Veeva and marketing automation platform experience a plus

Strong multitasker with the ability to prioritize and thrive in a fast-paced environment

Ability to communicate clearly, effectively, credibly, and persuasively—a strong storyteller

Excellent written and verbal communication and presentation skills

Proficient in creating impactful presentations; a PowerPoint 'power user'