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Day One Agency · 1 month ago

VP, Integrated Brand Communications

New York

Full-time

Hybrid

Director/Executive

$150K/yr - $190K/yr

10+ years exp

Day One Agency is a creative agency committed to bringing fresh thinking to their work. They are seeking a Vice President of Integrated Brand Communications to create, lead, and advance integrated communications programs that generate earned media for top clients, while also serving as a client and team leader.

AdvertisingCommunications InfrastructureCorporate TrainingPublic Relations

Responsibilities

Oversee day-to-day client workstreams, serving as the primary point of contact for assigned projects and driving the team to ensure timely execution of program elements

Lead, develop and execute integrated communications programs (e.g. including media relations/earned media, event management, talent/paid and earned influencer partnerships, brand collaborations, data-based storytelling, and social/PR content production oversight) in partnership with internal and external cross-functional teams

Maintain current knowledge of trends, the competitive landscape, and confidently provide strategic point-of-views to the client

Be proactive, anticipate client needs and keep multiple workstreams moving

Present strategic recommendations and ongoing updates / counsel to key internal and external stakeholders, building strong client relationships and trust

Cultivate and foster relationships with key traditional and new media contacts in the consumer space

Identify and tap into cultural trends and conversations to uncover proactive storytelling/newsjacking opportunities and fuel earned-first creative concepts

Oversee and develop high-quality written materials, showcasing strong writing and storytelling skills

Oversee junior team members' work on assigned accounts, providing guidance and mentorship to support their professional development and to ensure high-quality work output for clients

Willing and able to fuel and implement fresh thinking, push boundaries, and experiment - always looking for the “new” factor for our clients

Participate in new business pitch development and/or presentations

Qualification

Consumer PR experienceIntegrated communications strategyCreative storytelling skillsMedia relationsClient relationship managementMentoring junior team membersEntrepreneurial mindsetRelentless curiosityCommunication skills

Required

10-12 years of experience in consumer PR and communications (working on integrated communications/marketing programs required)

Experience working on a variety of large brands within the consumer category

Prior experience in PR, consumer communications strategy, social and influencer strategy, brand partnerships and large-scale event activations

Creative storytelling skills coupled with a deep understanding on how to package a modern earned story that fits how we consume information today

Deep understanding of developing traditional and new media strategies and strong traditional and new media relationships

Ability to manage multiple short- and long-term programs and deliverables simultaneously

Excellent communication and writing skills

Experience being the main client point of contact and engaging mid- to senior-level clients

Experience mentoring and developing junior team members

Entrepreneurial mindset

Bachelor's Degree

Relentless curiosity is a must -- we're always looking for what's new, next and never been done before and are open to experimentation and pushing the boundaries