Mosaic North America · 15 hours ago
Content Marketing
Mosaic North America is part of Acosta Group, a leading integrated marketing agency specializing in various marketing strategies. They are seeking a Content Marketing professional to manage the RCS for Business newsletter and develop strategic content that enhances customer engagement and drives business impact.
AdvertisingBrand MarketingMarketingRetail
Responsibilities
Own the end-to-end execution of the RCS for Business newsletter, transforming it into a primary engine for customer awareness and lead nurturing
Segment audiences to deliver tailored updates to both existing customers (retention/upsell) and prospects (consideration), ensuring the newsletter drives consistent engagement rather than just passive reading
Create and maintain a bespoke content calendar that balances high-level thought leadership (future of messaging) with practical adoption guides (how-to get started)
Ensure all assets are on-brand, visually compelling, and optimized for performance metrics (CTR, Open Rate) to drive measurable business impact
Develop "at-a-glance" competitive assets that clearly articulate the value of RCS for Business against legacy channels (SMS) and OTT competitors
Focus messaging on key decision-drivers such as feature parity, superior open rates, verified sender security, and ROI, equipping the sales team to handle objections and close deals faster
Produce high-intent blog posts that answer technical and commercial questions
Write industry-specific articles to help demonstrate specific use cases and solve industry pain points
Qualification
Required
Own the end-to-end execution of the RCS for Business newsletter, transforming it into a primary engine for customer awareness and lead nurturing
Segment audiences to deliver tailored updates to both existing customers (retention/upsell) and prospects (consideration), ensuring the newsletter drives consistent engagement rather than just passive reading
Create and maintain a bespoke content calendar that balances high-level thought leadership (future of messaging) with practical adoption guides (how-to get started)
Ensure all assets are on-brand, visually compelling, and optimized for performance metrics (CTR, Open Rate) to drive measurable business impact
Develop 'at-a-glance' competitive assets that clearly articulate the value of RCS for Business against legacy channels (SMS) and OTT competitors
Focus messaging on key decision-drivers such as feature parity, superior open rates, verified sender security, and ROI, equipping the sales team to handle objections and close deals faster
Produce high-intent blog posts that answer technical and commercial questions
Write industry-specific articles to help demonstrate specific use cases and solve industry pain points
Company
Mosaic North America
Mosaic is a experiential, retail, shopper and content marketing.
Funding
Current Stage
Late StageRecent News
2023-12-22
2022-07-07
2022-05-05
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