Bitwave · 5 months ago
Product and Content Marketing Manager
United States
Full-time
Remote
Senior Level
5+ years expBitwave empowers businesses to seamlessly adopt and manage digital assets with advanced financial solutions. They are seeking a Product and Content Marketing Manager to lead content creation and marketing strategies that support product positioning and drive discoverability across various platforms.
AccountingBlockchainCryptocurrencyFinancial ServicesInformation TechnologySoftware
Responsibilities
Own and execute Bitwave’s product marketing strategy, including product documentation, sales whitepapers, solution landing pages, and other product marketing pieces
Own and execute Bitwave’s content strategy, including blog posts, case studies, whitepapers, emails, landing pages, and more
Create, edit, and publish high-quality content across multiple channels (web, email, BitwaveU, social), including written content and graphics
Create professional graphics, including social media graphics, sales enablement pieces such as slide decks, and infographics
Develop and manage the editorial calendar, aligning with campaigns, product launches, and partner initiatives
Collaborate with internal stakeholders (sales, product, leadership) and external freelancers or agencies to scale content production
Lead our AI-driven content discoverability efforts, including crafting content optimized for LLM-based search and summarization (e.g., ChatGPT, Perplexity, etc.)
Repurpose content for various formats: video, social snippets, email nurtures, or in-platform use
Support partner marketing efforts by creating co-branded content, webinar follow-ups, and promotional materials
Qualification
Required
5+ years of content marketing experience in one of more of the following areas: Fintech, crypto, blockchain, accounting or enterprise SaaS software
Demonstrated ability working in a start-up environment
Excellent writing, editing, and storytelling skills — able to simplify complex technical topics into more easily understood material
A good eye for design and basic graphic design skills
Demonstrated ability to manage an editorial calendar and work across teams, and to pivot when necessary
Strong understanding of SEO fundamentals, content analytics, and web publishing
Experience using Webflow, Adobe suite, Hubspot, WordPress, Google Search Console, basic HTML, Zoom, and other similar tools
Passion for or curiosity about AI-driven search/discoverability, with a willingness to experiment and stay current
Preferred
Experience working with freelancers or agencies
Prior exposure to creating educational content or working within CPE-based learning platforms
Comfort producing short-form video or social content (even if not the primary focus)
Prior understanding of Bitwave's ICPs — finance, operations and accounting teams at large enterprises
Company
Bitwave
Bitwave is a digital asset management platform that supplies back-office software solutions to enterprises that accept cryptocurrencies.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$22.25MKey Investors
Blockchain Capital
2022-12-06Series A· $15M
2021-08-12Seed· $7.25M
Leadership Team
Patrick White
CEO
Amy Kalnoki
COO, Co-Founder, Board Member
Recent News
2025-11-03
2025-07-22
Fintech News America
2025-07-22
Company data provided by crunchbase