Intuit · 23 hours ago
Analyst and Influencer Relations Manager
New York, NY
Full-time
Onsite
Senior Level
$146K/yr - $214K/yr
7+ years expIntuit is a leading technology company focused on transforming how large businesses manage their finances and marketing. The Analyst Relations Manager will be responsible for shaping the company's narrative to industry analysts, influencing market perceptions, and ensuring that Intuit products are effectively represented in key analyst research and reviews.
AccountingFinancial ServicesFinTechPaaSSoftware
Responsibilities
Build and maintain strong, trusted relationships with key analysts from firms like Gartner, Forrester, IDC, and more. This involves regular communication, acting as a reliable point of contact, and understanding each analyst’s research areas and needs
Schedule and orchestrate briefings between analysts and company executives or subject matter experts and prepare executives. Manage inbound inquiries, providing analysts with the information they need for their research, reports, and reviews
Work closely with product and marketing teams to develop messaging and content tailored specifically for an analyst audience. Ensure that all communications are consistent, compelling, and aligned with the company’s strategic direction
Manage the company’s participation in major industry reports, review programs, and awards. This includes preparing the company’s submission, coordinating with internal teams, and reviewing drafts of the report to ensure factual accuracy
Act as the internal voice of the analyst community. Translate analyst feedback and market insights back to communications, product, marketing, and executive teams to help inform product roadmaps, refine messaging, and stay ahead of market trends
Ensure the company is maximizing AR advisory sessions to get the market insights, industry opportunities and competitive positioning needed to grow our market share
Pursue sponsorship and custom content opportunities with firms and partner with internal stakeholders to maximize
Research media trends, competitor news, and mine for opportunities to help reposition the business and boost our reputation and drive consideration
Lead the submission process end to end for earned recognitions, bringing in the necessary teams and individuals to contribute and amplify. Drive integrated comms plans to amplify recognition, partnering with social, performance marketing, and employee comms
Manage participation in key analyst events and briefings
Measure the value and ROI of analyst relations at Intuit
Maintain our tracker of awards, recognitions, and reviews across external lists and rankings
Monitor coverage and prepare regular reports on activity in partnership with our agencies and internal data teams
Qualification
Required
7-10+ years of direct analyst relations experience in B2B technology, preferably enterprise tech
Quick study with ability to continuously learn and apply feedback to work; keen interest and acumen for understanding products, technology, SMBs, fintech, marketing, etc
Ability to drive communications workstreams with little oversight; proactively connect dots across teams and surface gaps or misalignment
Knowledge of analyst relations best practices and strong existing relationships
Familiarity with analyst evaluation methodologies (e.g., Magic Quadrant, Wave, IDC MarketScape)
Excellent written and verbal communication skills
Ability to manage multiple priorities and stakeholders in a fast-paced working environment
Strong organizational and program management skills
Attention to detail and high degree of professional rigor
Benefits
Cash bonus
Equity rewards
Benefits
Company
Intuit
Intuit provides financial software solutions to empower individuals and businesses.
10001+ employees
H1B Sponsorship
Intuit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (573)
2024 (550)
2023 (586)
2022 (842)
2021 (773)
2020 (514)
Funding
Current Stage
Public CompanyTotal Funding
$8.52BKey Investors
JP Morgan Chase
2025-01-31Post Ipo Debt· $4.5B
2023-09-12Post Ipo Debt· $4B
2011-01-19Post Ipo Equity· $6.7M
Leadership Team
Sasan Goodarzi
Chief Executive Officer
Alex Balazs
Chief Technology Officer
Recent News
2025-12-25
IndiaTimes
2025-12-25
2025-12-24
Company data provided by crunchbase