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YMCA of Greater New York · 2 weeks ago

Marketing & Communications Manager (Association Office)

New York, NY

Full-time

Onsite

Mid, Senior Level

$80K/yr - $90K/yr

5+ years exp

YMCA of Greater New York is dedicated to empowering youth and strengthening communities. They are seeking a Marketing & Communications Manager to execute marketing strategies and acquisition campaigns that support revenue growth and enhance brand equity. The role involves collaboration across the organization to ensure marketing materials align with brand standards and developing initiatives for membership acquisition and retention.

AssociationCommunitiesNon ProfitSportsTraining

Responsibilities

Collaborate with staff at all levels of the organization to ensure consistent excellence in marketing materials and initiatives

Ensure all marketing and communications adhere to YMCA of Greater New York brand guidelines and standards

Develop and manage annual membership acquisition and retention campaigns in partnership with Operations, including summer membership, fall membership, November pop-up membership, and development of winter 2025

Develop and manage fundraising initiatives in collaboration with the YMCA of Greater New York’s Fund Development team, including Spring and Fall Solicitation, Giving Season, and Giving Tuesday

Assist in analyzing consumer (member) behavior and the competitive set to develop a differentiated and defendable platform to create a competitive consumer advantage for the Y

Develop tracking and metrics to determine the success of marketing programs, promotions, and activities

Collaborate with marketing and communications colleagues to utilize email, mobile social media platforms, and website content as needed

Supervise creative resources (agencies and freelancers) to produce innovative marketing collateral and promotional materials that effectively promote programs and membership, in accordance with marketing plans

Qualification

Marketing strategy developmentConsumer insights/analyticsContent creationLight copywritingMarketing toolsVideoPhoto editingInnovative mindsetRelate to diverse groupsWork in a lean teamGraphicsSocial platformsSupervision of creative resources