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DEPT® · 2 weeks ago

Director, Integrated Media Strategy & Planning

United States

Full-time

Remote

Director/Executive

$140K/yr - $180K/yr

10+ years exp

DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands. The Director, Integrated Media Strategy & Planning will lead strategies for global brands, connecting consumer insights with communications planning and emerging technologies to drive brand growth.

AdvertisingBrand MarketingDigital MarketingInternetMarketing

Responsibilities

Lead integrated strategy across a portfolio of enterprise tech, software, financial services and innovation-driven clients

Develop forward-looking communications and connections strategies that reflect how consumers experience platforms, content, and culture

Translate consumer behavior insights into actionable advertising strategies that connect brand, performance, and customer experience

Build strong relationships with senior clients, acting as both a thought partner and challenger to elevate their ambitions

Serve as a trusted voice on the role of AI, data, and emerging tech in shaping modern media ecosystems and consumer experiences

Partner closely with client teams and business development leaders to ensure seamless communication, clear expectation setting, and strong client satisfaction

Provide leadership, mentorship, and strategic oversight to directors and senior managers, while also supporting the growth of cross-functional team members

Foster a culture of relentless curiosity and creativity across the Integrated Media Strategy & Planning discipline

Partner with creative, media, data science, and technology leads to deliver integrated solutions that marry storytelling and experiences with targeting and activation

Support new business pitches and organic growth opportunities by shaping compelling strategy narratives

Qualification

Integrated marketing strategyConsumer behavior insightsCommunications planningEnterprise software expertiseMedia strategyData interpretationClient managementResearchPlanning toolsTeam mentorshipC-level presentationsCuriosityLeadershipCreativity

Required

10-12+ years of progressive experience in consumer and cultural insights, strategy, communications planning, and integrated marketing—agency experience strongly preferred

Demonstrated expertise in enterprise software, technology, or financial services brands or adjacent industry verticals. Proven ability to lead integrated strategies across both B2B and B2C environments

Strong foundation in strategic planning, media strategy, communications planning, and full-funnel media planning with the ability to connect paid, owned, earned, and shared experiences

Ability to link strategy to measurable outcomes by setting clear objectives and KPIs, while staying sharp on industry trends, competitive dynamics, and emerging technologies to identify new opportunities for clients

Ability to translate data, market, consumer, and cultural insights into clear frameworks that guide strategy

Track record of successful client management. Proven ability to influence and align diverse stakeholders within large, complex organizations, building trust and driving consensus at multiple levels

Confidence in leading workshops, pitches, and C-level presentations

Deep familiarity with research and planning tools (e.g., MRI, GWI, YouGov, Kantar, ComScore, Pathmatics)

Brings expertise in primary research methods, including qualitative (such as 1:1 interviews, focus groups, digital ethnography) and quantitative (such as surveys, content analysis, competitive analysis) to uncover insights that fuel strategy

Demonstrated ability to interpret measurement frameworks, attribution signals, and full-funnel performance data to tell a clear story, connecting media inputs, customer behaviors, and business outcomes to guide strategic decisions and growth planning