Shopbop ยท 1 day ago
Site Engagement Analyst, Customer Experience
New York, NY
Full-time
Onsite
Mid Level
$67K/yr - $143K/yr
3+ years expShopbop is looking for a customer obsessed Site Engagement Analyst to own analysis and reporting for the CRM team. This role will be pivotal in shaping how we understand, engage with, and grow our customer base through data-driven insights.
Retail
Responsibilities
Analyze raw data sets and conduct deep dives into site data and customer journeys
Conduct quantitative analyses that range from specific questions to open-ended questions that inform large scale strategies with the ability to determine what data is needed
Develop quantitative and qualitative insights the inform our CRM strategy across all customer touchpoints
Deep dive into customer journeys to inform new customer conversion, second purchase rates, and retention strategies
Partner with marketing teams to optimize customer communication strategies across channels (email, push, etc.)
Develop and track key customer metrics and KPIs to measure strategy effectiveness
Build and maintain strong partnerships with cross-functional teams including Marketing, Merchandising, and Technology
Maintain ongoing reporting and develop reporting capabilities to answers ad-hoc business questions
Educate and empower stakeholders with tools and techniques to solve evolving business challenges
Scale analytic capabilities by troubleshooting data issues, leading enhancements and driving the adoption of analytics tools
Qualification
Required
Bachelor's degree or equivalent
3+ years of business analyst, data analyst or similar role experience
Experience in Excel (including VBA, pivot tables, array functions, power pivots, etc.) and data visualization tools such as Tableau
Experience defining requirements and using data and metrics to draw business insights
Experience making business recommendations and influencing stakeholders
Experience collaborating with cross-functional teams including Marketing, Product Management, Customer Service, Operations, Legal, Finance, and Senior Leadership
Experience working with data to drive business decisions, including advanced proficiency in Excel
Proven ability to drive results in a fast-paced environment
Preferred
Experience with SQL
Experience within e-commerce or Retail fields
Experience with Adobe Analytics and Customer Data Platforms
Benefits
Equity
Sign-on payments
Full range of medical, financial, and/or other benefits
Company
Shopbop
Shopbop is the global online retail destination for style inspiration and discovery, offering customers all over the world a comprehensive, hand-picked selection of ready-to-wear apparel and accessories from over 1,000 established and emerging designers.
201-500 employees
H1B Sponsorship
Shopbop has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
Funding
Current Stage
Growth StageLeadership Team
Howard Litwack
Co-Founder
Chris Chavez
Chief Technology Officer
Company data provided by crunchbase