Mattel, Inc. · 1 month ago
Associate Manager, Brand Strategy & Activation - Hot Wheels
El Segundo, CA
Full-time
Onsite
Mid, Senior Level
$110K/yr - $125K/yr
5+ years expMattel is a leading global toy and family entertainment company known for its iconic brands. The Associate Manager, Brand Strategy & Activation will focus on developing and executing strategies for the Hot Wheels brand, ensuring brand consistency and driving brand activations in collaboration with cross-functional teams and external agencies.
Consumer GoodsManufacturingOnline GamesPC GamesToys
Responsibilities
Partner with Toy and Franchise Marketing to ensure brand consistency across product, experiences and retail
Develops Content in partnership with Mattel Studios to ensure brand objectives and alignment
Serve as the cross-functional integrator between content, product, experiences, retail, and marketing
With leadership, plan brand 'moments' (anniversaries, entertainment launches, retail programs) that supports all businesses at retail and work with commercial partners to ensure flawless execution
Translate brand strategy into campaigns, content, and activations
With leadership, plan integrated marketing plans (digital, retail, social, influencer, events, PR) and work with commercial partners to execute
Ensure media strategy is executed well across regions, and manage day-to-day creative production
Ensure creative execution stays consistent with brand positioning (via brand guardrails) and product highlights
Ensure brand stories are executed well to drive demand generation, brand love, and consumer loyalty
Manage day-to-day execution of agency scope in partnership with brand creative
Track & report on campaign performance (awareness, engagement, conversion)
Track & report on franchise health through consumer engagement, sales performance, and cultural impact
Qualification
Required
5+ years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing
Experience managing a portfolio spanning multiple categories (toys, apparel, publishing, etc.)
Self-starter who is detail oriented, driven, focused, pro-active and collaborative
Strategic thinking: Ability to define brand vision and multi-year roadmaps
Consumer insights & research: Strong understanding of consumer psychology, brand equity drivers, and cultural trends. Ability to synthesize data and pull insights to create recommendations
Thorough understanding of marketing mix and KPIs
Portfolio management: Balancing toys and non-toy CP categories under a unified brand
Cross-functional leadership: Skilled at influencing Design, Product, Marketing, and Franchise teams without direct authority
Financial acumen: Experience with P&L at the brand or category level
Communication skills: Excellent at storytelling, presentations, and influencing senior leadership. Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
Benefits
Competitive total pay programs
Comprehensive benefits
Company
Mattel, Inc.
We empower generations to explore the wonder of childhood and reach their full potential.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$600M2025-11-05Post Ipo Debt· $600M
2009-09-28IPO
Leadership Team
Christopher Sinclair
CEO
Ynon Kreiz
CEO
Recent News
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