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Real Chemistry · 1 day ago

Group Director, Generative Engine Optimization (GEO) and Search Strategy

United States

Full-time

Remote

Director/Executive

$165K/yr - $185K/yr

8+ years exp

Real Chemistry is a global agency focused on transforming healthcare through scientific expertise and AI-driven insights. They are seeking a strategic leader to shape their Generative Engine Optimization (GEO) capability, guiding clients on how AI-driven search is reshaping content visibility and brand strategy.

Health Care

Responsibilities

Develop and implement recommendations from Real Chemistry’s newest GEO solution, HealthGEO

Serve as the strategic advisor to clients and internal teams on how AI-driven search and LLMs are reshaping discovery, content visibility, and brand strategy and identify opportunities to “upsell” new services based on client AI search needs

Develop frameworks, playbooks, and governance that guide clients through the shift from traditional SEO to generative engine optimization

Articulate the impact of changing search and discovery patterns on brand visibility, credibility, and content strategy as well as omnichannel measurement frameworks

Lead executive-level conversations and workshops on emerging AI/search behaviors and their implications for clients’ categories

Support analytics and insights deliverables by analyzing evolving user behaviors across LLMs, conversational interfaces, and AI-powered search platforms, and translating these insights into actionable client recommendations

Advise clients on structuring content and digital ecosystems for AI-readiness, including clarity, authority, semantic organization, and answer depth

Partner with content, web, UX, and digital teams to ensure brand information is consistent, authoritative, and easily retrievable by AI systems

Shape the roadmap for GEO offerings, methodologies, and testing models for Real Chemistry’s client portfolio

Stay up to date on emerging trends in AI-powered search, LLMs, and user discovery behaviors, proactively sharing perspectives and thought leadership with clients and internal teams

Identify emerging platforms, formats, and opportunities for clients to engage with AI-powered discovery

Lead internal training and capability-building sessions to evangelize next-gen search thinking across teams

Present complex trends and concepts in simple, strategic narratives to client and internal stakeholders

Work collaboratively across activation, advertising, medical, communications, analytics, and data science teams

Qualification

SEOAI-driven searchDigital strategyHealthcare experienceContent strategyCuriosityLeadershipCommunication skillsStrategic thinking

Required

8–12+ years in digital strategy, content strategy, SEO/search strategy, digital experience, or related areas

Proven leadership experience advising senior clients or executives

Deep experience in healthcare and life sciences, with an understanding of regulated environments (medical, legal, regulatory), scientific content, and healthcare communications

Ability to translate AI-search and digital ecosystem trends into implications for healthcare audiences (patients, HCPs, payers, advocacy, policy)

Ability to evaluate and explain how AI platforms parse, synthesize, and prioritize information

Comfort discussing technical concepts (structured data, content architecture, entity relationships) without needing to implement them

Excellent communication skills: able to simplify complex systems and deliver compelling narratives

Strong strategic thinking: able to build frameworks, roadmaps, and recommendations

Curiosity and foresight around emerging AI discovery trends