Wells Enterprises · 1 month ago
Senior Business Development Manager – Walmart Branded
1714 SW Commerce Dr, Bentonville, AR, 72712, US
Full-time
Onsite
Senior LevelWells Enterprises is seeking a Senior Business Development Manager for their Walmart Branded division. This role will oversee and grow the emerging branded business with Walmart, driving sales and maintaining strategic partnerships while executing category growth strategies.
Food and BeverageFood ProcessingManufacturing
Responsibilities
Account Leadership: Serve as the primary point of contact for Walmart on emerging branded product lines, managing day-to-day business activities and building strong relationships with Walmart merchants and cross-functional teams. Use insight-based analytics to drive business decisions and recommendations
Business Growth: Collaborate with Walmart Team Lead to develop and execute strategies to drive revenue, share, and profitability for our branded portfolio within Walmart
Category & Shopper Insights: Partner with Walmart and Wells internal cross functional team to deliver data-driven insights, category strategies, and shopper solutions that enhance brand performance and category leadership
Joint Business Planning: Lead annual joint business planning with Walmart, ensuring alignment on growth targets, promotional plans, and innovation launches
P&L Ownership: Manage account-level P&L, including forecasting, trade investment, pricing, and promotional effectiveness
Trade Management: Advise on pricing, promotions, and trade spend optimization to maximize ROI, ensure compliance with Walmart’s trade policies, and align investments with category growth objectives in collaboration with Finance and RGM
Cross-Functional Collaboration: Work closely with internal marketing, supply chain, finance, and category teams to deliver seamless execution
Innovation & Activation: Drive successful product launches and activations at Walmart, ensuring on-shelf availability and strong in-store and digital presence
E-commerce Integration: Partnering with Walmart Connect and internal Omni-Shopper teams to maximize omni-channel opportunities, ensuring cohesive in-store and online strategies
Negotiations: Lead customer negotiations on pricing, promotions, and terms of trade to optimize profitability while delivering customer value
Performance Tracking: Monitor KPIs, sales performance, and competitive activity to proactively identify risks and opportunities
Qualification
Required
Experience in business development or sales management, preferably in a retail environment
Strong analytical skills with the ability to use data to drive business decisions
Proven track record of managing P&L and driving revenue growth
Excellent communication and interpersonal skills to build relationships with cross-functional teams and external partners
Experience in joint business planning and executing category growth strategies
Ability to manage multiple projects and priorities in a fast-paced environment
Strong negotiation skills with a focus on optimizing profitability
Experience in e-commerce and omni-channel strategies
Company
Wells Enterprises
Wells Enterprises produces and markets ice creams and frozen treats.
Founded in 1913
1001-5000 employees
H1B Sponsorship
Wells Enterprises has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (2)
2022 (3)
2021 (1)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
unknown2022-12-07Acquired
Leadership Team
Allison Burke
Human Resources Business Partner II
Brian Ardillo
HR Business Partner II
Recent News
Food Business News
2025-10-10
Company data provided by crunchbase