Spin Master Games · 1 month ago
Senior Brand Manager, Rubik’s
New York, NY
Full-time
Hybrid
Senior Level
$125K/yr - $145K/yrSpin Master Games is a leading global children's toy, entertainment, and digital gaming company. The Senior Brand Manager for Rubik’s will serve as the strategic owner and architect of the brand, responsible for setting and executing the brand vision, integrating product strategy, marketing, licensing, and digital efforts into a unified roadmap.
Consumer Goods
Responsibilities
Define and evolve the global Rubik’s brand blueprint—purpose, positioning, identity, and tone across all touchpoints
Lead the multi-year franchise strategy, aligning product, marketing, licensing, and regional teams globally
Manage global brand planning, annual marketing calendars, and cross-functional alignment
Lead the multi-year product strategy with Product Development; identify innovation pathways, white-space, and new platforms
Translate insights and cultural trends into clear product briefs and strategic direction
Partner with Design/Engineering to ensure new products reflect Rubik’s values of creativity, problem-solving, and iconic design
Own the portfolio strategy: line architecture, pricing, positioning, and commercial rationale
Drive pre-season product reviews, testing, and brand-led decision-making
Partner with inbound/outbound licensing teams to drive brand extension strategies across lifestyle, digital, publishing, fashion, and consumer products
Collaborate with Entertainment Digital teams on content, storytelling, and transmedia opportunities
Pursue strategic collaborations with creators, innovators, and cultural partners to expand brand reach
Lead Rubik’s digital brand presence: content, community, and cross-platform partnerships
Identify new digital product and app opportunities to deepen connected play
Develop experiential activations—installations, pop-ups, events—to build cultural relevance and engagement
Manage franchise business performance: revenue forecasts, brand PL oversight, KPIs, and optimization
Partner with Global Sales and Regional Marketing to ensure consistent execution across markets
Build strong agency and partner relationships; act as a primary brand champion internally and externally
Qualification
Required
Strong product-marketing skill set with experience shaping product strategies and development pipelines
Track record of growing brands through licensing, digital, entertainment, and experiential extensions
Deep understanding of consumer behavior, play patterns, fandom, and cultural drivers
Strong strategic storytelling, influencing, and cross-functional leadership skills
Commercial acumen with PL experience and data-driven decision making
Preferred
Experience in consumer brand marketing, franchise management, or product-led brand ownership (toys, entertainment, gaming, consumer products, or IP-driven categories preferred)
Benefits
Growth and Career Opportunities
Flexible Work Hours
Innovation, Collaboration and Fun
Comprehensive Benefits
Other fun Perks!
Company
Spin Master Games
Spin Master (TSX: TOY; www.spinmaster.com) est l'une des principales sociétés de divertissement pour enfants au monde.
Founded in 1994
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase