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Verkada · 1 day ago

Sr. Customer Marketing Manager

San Mateo, CA

Full-time

Onsite

Senior Level

$140K/yr - $200K/yr

5+ years exp

Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. The Customer Marketing Manager will build and nurture relationships with strategic customers to create advocacy activities and showcase their innovative use of Verkada's physical security technology.

Artificial Intelligence (AI)Enterprise SoftwareInternet of ThingsPhysical SecuritySmart Building

No H1B

Responsibilities

Work with sales to identify customers whose use of Verkada has transformed their organization in terms of physical safety and/or operational performance

Build meaningful, ongoing relationships with contacts across these customers who would be willing to participate authentically in advocacy activities on an ad hoc basis

Work closely with IT/physical security as well as communications and legal teams at the customer to craft a narrative that positions them as innovative and forward thinking adopters of physical security technology - one they would be excited to share publicly

Write 4-5 external-facing customer stories per quarter as well as develop internal “win-wire” materials for sales enablement

Build and maintain an internal repository of publicly referenceable customer logos and metrics

Work closely with our creative team to build a detailed storyboard for 1-2 video case studies per quarter

Partner with our webinars and field events leads to proactively suggest customers who can be featured in webinars and in live speaking engagements

Partner with creative, communications, and demand generation teams to build assets and amplify our customer stories across both organic and paid channels

Qualification

Customer marketing experienceRelationship buildingTechnical concepts understandingInterviewing skillsSynthesis of insightsCollaborative approach

Required

5-8+ years of experience in customer marketing, journalism, or a similar background that combines strong relationship building skills with the ability to conduct in-depth interviews and synthesize insights

Excellent writing and editing skills with an eye for brand tone, clarity, and consistency

Experience proactively building relationships with technical executives and business leaders; not shy to reach out and make introductions

Ability to quickly get past the surface level story and to ask the questions necessary to understand the deeper business impact of a product or service

Demonstrated comfort with working with technical concepts and products

Collaborative approach working cross-functionally with communications, sales, and broader marketing teams

Must be willing and able to commute 5 days in office

Preferred

Track record of building a robust customer advisory board (CAB)

Benefits

Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans

Nationwide medical, vision and dental coverage

Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options

Expanded mental health support

Paid parental leave policy & fertility benefits

Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time

Professional development stipend

Fertility Stipend

Wellness/fitness benefits

Healthy lunches provided daily

Commuter benefits