Gupta Media · 2 weeks ago
Senior Creative Strategist
Boston, MA
Full-time
Onsite
Mid, Senior Level
$100K/yr - $130K/yr
5+ years expGupta Media is a company focused on leveraging advertising to enhance clients' businesses, with a diverse client base across various industries. As a Senior Creative Strategist, you will develop creative briefs and campaign strategies, analyze creative performance, and collaborate with teams to deliver high-performing content that meets business objectives.
AdvertisingMarketingMusic
No H1B
Hiring Manager
Jillian Rizzo
Responsibilities
Develop creative briefs and campaign strategies that connect brand storytelling with performance goals
Translate audience insights, data trends, and platform learnings into actionable creative direction
Analyze creative performance — identifying what works, what doesn’t, and why — and lead the iteration process
Serve as a strategic partner to clients and internal teams, fluent in both creative and analytical conversations
Present findings and creative recommendations with clarity, confidence, and data-backed rationale
Design and manage creative testing frameworks across digital channels (Meta, TikTok, YouTube, LinkedIn, Google Ads, etc.)
Partner closely with media and analytics teams to connect creative hypotheses to measurable KPIs (CTR, CVR, ROAS, CPA)
Develop and maintain creative testing roadmaps that fuel continuous improvement and innovation
Synthesize performance data into insights that inform future concepts, hooks, and messaging strategies
Work cross-functionally with creative, production, and media teams to deliver high-performing assets aligned to business objectives
Brief and review ad concepts informed by data, cultural trends, and platform best practices, including UGC, static, and video creative
Provide actionable feedback to elevate storytelling, clarity, and conversion potential
Champion creative excellence through collaboration, iteration, and experimentation
Qualification
Required
5+ years of experience in creative strategy, performance marketing, or digital advertising, ideally within an agency or growth environment
Deep knowledge of performance creative across paid media channels (Meta, TikTok, YouTube, Google, LinkedIn)
Strong analytical mindset, comfortable pulling and interpreting data from Ads Manager, Google Analytics, or internal dashboards
Skilled communicator and storyteller, able to simplify complexity and inspire both creative and analytical audiences
Hands-on experience with creative testing, data-driven iteration, and performance optimization
Excellent project management and organization skills; able to balance multiple priorities and deadlines
A passion for creative that performs, and for the data that proves it
Candidates must be authorized to work in the US for at least 3 years
Preferred
Familiarity with UGC and influencer creative trends is a plus
Benefits
Health, dental, vision, and pet insurance
Flexible and Dependent Care Savings Accounts
A 401(k) with up to 5% Safe Harbor contributions
Paid time off
Paid family leave
Commuting and wellness stipends
Opportunities for professional development and career growth
Company
Gupta Media
Specializing in Digital Marketing, SEM, and music marketing
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Gogi Gupta
Founder
Recent News
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