Spin Master · 15 hours ago
Senior Brand Manager, Rubik’s
New York, NY
Full-time
Hybrid
Senior Level
$125K/yr - $145K/yrSpin Master is a leading global children's toy, entertainment and digital gaming company. The Senior Brand Manager for Rubik’s will be responsible for setting and executing the full brand and franchise vision, integrating product strategy, marketing, licensing, and digital initiatives into a unified roadmap.
Digital EntertainmentManufacturingMarketingMobileToys
Responsibilities
Define and evolve the global Rubik’s brand blueprint—purpose, positioning, identity, and tone across all touchpoints
Lead the multi-year franchise strategy, aligning product, marketing, licensing, and regional teams globally
Manage global brand planning, annual marketing calendars, and cross-functional alignment
Lead the multi-year product strategy with Product Development; identify innovation pathways, white-space, and new platforms
Translate insights and cultural trends into clear product briefs and strategic direction
Partner with Design/Engineering to ensure new products reflect Rubik’s values of creativity, problem-solving, and iconic design
Own the portfolio strategy: line architecture, pricing, positioning, and commercial rationale
Drive pre-season product reviews, testing, and brand-led decision-making
Partner with inbound/outbound licensing teams to drive brand extension strategies across lifestyle, digital, publishing, fashion, and consumer products
Collaborate with Entertainment Digital teams on content, storytelling, and transmedia opportunities
Pursue strategic collaborations with creators, innovators, and cultural partners to expand brand reach
Lead Rubik’s digital brand presence: content, community, and cross-platform partnerships
Identify new digital product and app opportunities to deepen connected play
Develop experiential activations—installations, pop-ups, events—to build cultural relevance and engagement
Manage franchise business performance: revenue forecasts, brand PL oversight, KPIs, and optimization
Partner with Global Sales and Regional Marketing to ensure consistent execution across markets
Build strong agency and partner relationships; act as a primary brand champion internally and externally
Qualification
Required
Strong product-marketing skill set with experience shaping product strategies and development pipelines
Track record of growing brands through licensing, digital, entertainment, and experiential extensions
Deep understanding of consumer behavior, play patterns, fandom, and cultural drivers
Strong strategic storytelling, influencing, and cross-functional leadership skills
Commercial acumen with PL experience and data-driven decision making
Preferred
Experience in consumer brand marketing, franchise management, or product-led brand ownership (toys, entertainment, gaming, consumer products, or IP-driven categories preferred)
Benefits
Growth and Career Opportunities
Flexible Work Hours
Innovation, Collaboration and Fun
Comprehensive Benefits
Other fun Perks!
Company
Spin Master
Spin Master is a children's entertainment company that creates toys, games, entertainment, and digital games for children.
Founded in 1994
1001-5000 employees
H1B Sponsorship
Spin Master has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (1)
2023 (1)
2021 (1)
2020 (1)
Funding
Current Stage
Public CompanyTotal Funding
$46.51M2022-11-10Post Ipo Secondary· $45.75M
2015-08-11Post Ipo Equity· $0.76M
2015-07-30IPO
Leadership Team
Max Rangel
CEO & Global President
Heather Oster
Global Head of Franchise Development
Recent News
Company data provided by crunchbase