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Buzz Franchise Brands · 4 weeks ago

Web Development Manager

Virginia Beach, VA

Full-time

Onsite

Senior Level

5+ years exp

Buzz Franchise Brands is a company that builds national brands and is seeking a Web Development Manager. The role involves leading the development and maintenance of websites and integrations, ensuring optimal user experience and system reliability for franchise lead generation.

Brand MarketingCustomer ServiceMarketingProduct DesignSales

Growth Opportunities

Responsibilities

Lead the development, optimization, and maintenance of all consumer-facing brand websites, corporate websites, and franchise development websites

Ensure an intuitive, fast, conversion-focused user experience — because website performance directly powers our franchise lead generation engine

Oversee code quality, architecture decisions, accessibility scans/practices/maintenance, and deployment workflows

Partner with Digital Marketing, Brand, and Analytics teams to improve funnels, landing pages, and conversion paths

Own the integration between websites, HubSpot, and digital advertising platforms — ensuring accurate tracking, routing, attribution, and reporting

Manage all HubSpot-related forms, APIs, data models, workflows, and automated lead flows

Ensure our HubSpot instance remains healthy, scalable, well-governed, and aligned with each brand’s goals

Partner with Digital Marketing and Analytics teams to enhance HubSpot’s data integration with Tableau

Oversee the setup, configuration, and governance of Google Tag Manager (GTM) containers across all brands, ensuring accurate and consistent tracking

Implement and maintain server-side tagging environments to improve data accuracy, privacy compliance, and page performance

Ensure proper governance and QA of tracking tags, triggers, variables, and events for both web and advertising platforms

Serve as the primary owner of all third-party integrations across the Buzz digital ecosystem, including:

Website host providers

Marketing and automation platforms

CRM functions within HubSpot

Advertising and analytics tools

Operational systems (POS, booking, scheduling, or brand-specific tools)

Vendor-provided APIs and partner technologies

Evaluate, implement, and optimize third-party tools to support lead generation, operational efficiency, and brand experience

Oversee integration design, testing, performance, version control, and compatibility as platforms evolve

Maintain technical documentation, security reviews, and data-handling standards for all integrations

Lead vendor coordination — including troubleshooting, roadmap alignment, contract awareness, and escalation when integrations fail or degrade

Ensure integrations are resilient, secure, and scalable for multi-brand growth

Manage data and tracking integrations related to GTM, server-side tagging, and analytics platforms, ensuring accuracy across all systems

Serve as security lead for web platforms, with responsibility for SSL/TLS, access controls, monitoring, and patching

Oversee hosting infrastructure, DNS, uptime monitoring, backups, and disaster recovery planning along with our host providers

Administer permissions and roles across all connected systems and integrations

Drive performance optimizations that support reliability and scalability across Buzz's brand portfolio

Build and maintain RACI frameworks for systems, integrations, and operational responsibilities

Establish clear escalation paths for outages, integration failures, security incidents, or vendor issues

Ensure internal teams and external partners know who owns what, at every stage as it relates to systems

Oversee technical web and integration projects, holding third-party vendors accountable with clear scopes, expectations, and communication

Help prioritize development and integration enhancements in alignment with business needs

Manage vendor deliverables and ensure timely execution of initiatives

Foster collaborative problem-solving across the internal team and third-party vendors

Support long-term digital planning and cross-brand consistency

Qualification

Web DevelopmentHubSpot IntegrationThird-Party IntegrationsWeb SecurityUser Experience (UX)Google Tag Manager (GTM)Server-Side TaggingProject ManagementRACI DocumentationDevOps PracticesTableau IntegrationsCloud CertificationsSecurity CertificationsProject Management CertificationsEffective CommunicationTeam Collaboration