SimplePractice · 1 day ago
Senior Performance Copywriter & Creative Strategist
United States
Full-time
Remote
Senior Level
$100K/yr - $125K/yr
5+ years expSimplePractice is a company dedicated to improving access to quality care for health and wellness clinicians through innovative software solutions. They are seeking a Senior Performance Copywriter & Creative Strategist who will drive performance outcomes through creative concepts for paid social and performance video, collaborating with various teams to enhance messaging strategies and creative frameworks.
Health CareSaaSSoftware
Responsibilities
Concept, write, and iterate creative for paid social, performance video, and landing page assets with a focus on measurable outcomes (e.g., hook → problem → solution, thumb-stopping openers, clear CTAs)
Own the copy performance loop —analyzing engagement (e.g., thumb stop rate, ThruPlays, watch time, % watched) and downstream conversion metrics (CTR, Cost Per Trial, CAC) to double down on top-performers and deprecate under-performers
Collaborate closely with the Paid Media, Brand, and Creative Strategy teams to translate test results into refined messaging strategies and scalable creative frameworks
Stay on the pulse of social media trends, hooks, and memes, adapting them into platform-appropriate creative that aligns with the SimplePractice tone of voice and drives performance
Propose and test “outside-the-box” ideas, bringing a healthy appetite for experimentation to every brief
Leverage and experiment with AI tools (ChatGPT, Gemini, Claude, etc.) to streamline ideation, scripting, and iterative testing cycles
Develop scalable systems for message testing, audience segmentation insights, and variant analysis
Work with designers and video editors to shape scripts, UGC prompts, for use in full-funnel performance campaigns
Qualification
Required
5+ years of performance marketing or creative strategy experience (in-house or agency), with a strong concentration in paid social, performance creative, and digital video
A natural performance thinker: you understand how metrics map to creative—CAC, Conversion Rate, Cost per Trial, % Watched, ThruPlays, Thumb Stop Rate—and can reverse-engineer performance winners
Portfolio demonstrates data-informed creative ideation that drove measurable growth outcomes
Deep platform knowledge—especially Meta, TikTok, and YouTube—with an ability to flex across new channels and formats
Comfort navigating high-velocity creative testing environments and shaping creative based on real-time data
Sharp copywriting skills with strong instincts for narrative pacing, clarity, and emotional resonance
High degree of trend fluency—you can translate what's performing on TikTok or Instagram into 'SimplePractice-appropriate' assets
Open-minded and curious—you're excited to co-pilot creative ideation with AI tools and willing to test bold or unconventional approaches
Benefits
Medical, dental, vision, life & disability insurance
401(k) plan with company match
Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
Mental health resources
Paid parental leave & Backup Care
Tuition reimbursement
Employee Resource Groups (ERGs)
Company
SimplePractice
Cloud-based Practice Management Software for Health Professionals.
501-1000 employees
H1B Sponsorship
SimplePractice has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9)
2024 (9)
2023 (6)
2022 (7)
2021 (3)
2020 (2)
Funding
Current Stage
Late StageLeadership Team
Ralph Zimmermann
Founder | Advisor
Recent News
2025-10-16
2025-08-08
Company data provided by crunchbase