The Carrera Agency · 4 weeks ago
UI/UX Digital Product Manager
The Carrera Agency is a dynamic organization in Orange County, seeking an experienced UI/UX Digital Product Manager to work on innovative guest experience products. The role focuses on executing and delivering web and mobile product initiatives while coordinating with various stakeholders to enhance user experience.
Human ResourcesInformation TechnologyPublic Relations
Responsibilities
Lead execution of prioritized web and mobile product initiatives within a defined roadmap scope
Develop clear PRDs, epics, user stories, acceptance criteria, and supporting documentation
Translate user feedback, analytics, and business needs into actionable product requirements
Coordinate timelines, progress, and deliverables across 3rd-party development teams and internal stakeholders
Partner with Marketing, Operations, Technology, Data, and external agencies to support feature delivery and launches
Collaborate with UX/UI designers to validate concepts and ensure alignment with guest experience goals
Support go-to-market planning and cross-functional communication for releases
Monitor daily progress with development vendors and escalate risks or blockers
Ensure technical feasibility by partnering closely with engineering and CMS/content teams
Maintain structured backlogs and clear prioritization driven by business value and data
Support product performance tracking dashboards, KPIs, and post-launch reporting
Conduct competitive and market analysis to inform product direction
Contribute to experimentation plans (A/B tests, usability studies, analytics evaluations)
Feature Requirement Documents / PRDs
User Stories & Acceptance Criteria
User Flows / Feature Maps
Release Readiness Checklists
KPI Dashboard Templates / Reporting
A/B Test Plans
CMS Publishing Workflows
Vendor & Internal Handoff Documentation
Qualification
Required
6-10 years of hands on experience with direct to consumer mobile app and website including product requirements, working with 3rd party development vendors
6 years of digital product management experience (web + app)
Demonstrated success delivering consumer-facing products end-to-end
Strong technical fluency (APIs, CMS, web/mobile architecture basics)
Skilled at writing epics, user stories, and requirements for agile teams
Solid understanding of UX/UI best practices and accessibility standards
Experience managing or collaborating with external development vendors
Strong communicator able to align diverse stakeholders
Data-driven mindset with comfort using analytics for prioritization
Engineering or creative background
Preferred
Ticketing, reservations, membership, or loyalty systems
Work with venues, sports, entertainment, or hospitality
Experimentation and optimization (A/B testing, usability studies)
Personalization or digital marketing tools