Clever Digital Marketing · 1 day ago
VP of Paid Search
United States
Full-time
Remote
Director/Executive
$200K/yr - $220K/yr
12+ years expClever Digital Marketing is a performance marketing agency specializing in scaling client growth through paid media strategies. They are seeking a Vice President of Paid Search to lead the operations and strategy of their SEM division, focusing on building a high-performance culture and driving client profitability through innovative paid search programs.
AdvertisingDigital MarketingSocial Media Marketing
Responsibilities
Own the full vision, roadmap, and operational direction of the Paid Search division
Build, scale, and evolve the organizational structure, roles, processes, and standards
Architect a high-performance, high-output culture rooted in clarity, accountability, and continuous improvement
Provide leadership presence that inspires confidence across clients, internal teams, and the executive suite
Oversee the strategy, execution, and optimization of high-volume, seven-figure paid search programs across Google Ads, Microsoft Ads, and emerging platforms
Set the strategic direction for PPC tactics, testing frameworks, funnel structure, and cross-channel alignment
Define the department’s measurement philosophy and ensure consistent adoption of performance frameworks, KPIs, and reporting standards
Lead department-wide adoption of new technologies, tactical innovations, and platform opportunities
Oversee complex performance landscapes including CRO, landing pages, creative, automation, analytics, and dev-supported initiatives
Oversee the SEM strategy that drives client retention, scale, and profitability across large high-stakes accounts
Partner with Client Services on audit development, pipeline support, and onboarding enhancements
Identify opportunities to improve client performance, enhance efficiency, and build competitive advantages in the home improvement vertical
Design and optimize departmental workflows, SOPs, reporting frameworks, QA processes, and operational systems
Develop training programs, internal certification pathways, and centralized knowledge assets for all SEM functions
Build scalable systems that allow the department to 4–10x output without sacrificing quality
Improve forecasting, spend allocation models, profit optimization, and budgeting processes
Lead, develop, and mentor senior managers (minimum of 5+ direct reports)
Recruit, hire, and onboard top-tier SEM talent, building new roles and specialty divisions as needed
Create personalized growth plans, performance improvement pathways, and coaching rhythms
Ensure performance management rhythms (quarterly evals, coaching cycles, compensation alignment) are upheld with consistency and clarity
Uphold and model CDM’s culture and core values of extreme ownership, integrity, collaborative success, continuous improvement, and results with speed
Work closely with Client Services, Paid Social, Creative, CRO, Data/Analytics, and other department heads to unify CDM’s strategy
Collaborate with the executive team on annual planning, department forecasting, P&L oversight, and long-term strategic investments
Support new product development, market expansion initiatives, and enterprise-level growth decisions along with ongoing agency and department innovations to continuously evolve and improve agency deliverables and client results
Qualification
Required
12+ years of comprehensive Paid Search / SEM experience
5+ years in a senior leadership role overseeing paid search teams
5+ years directly managing $1M+ in monthly performance advertising spend within lead generation environments
Proven experience scaling a department (ideally 4×+ growth) through systems, people, and strategy
Direct experience hiring, training, and managing senior SEM leaders and multi-layered teams
Demonstrated success in building departmental processes, onboarding systems, and operational frameworks
Strong track record leading cross-functional strategic initiatives (e.g., CRO, dev, analytics)
Experience partnering with executive leadership on forecasting, revenue planning, and P&L impact
Preferred
6+ years Director-level leadership in agency environments
Experience with CRO, landing page development oversight, or multidisciplinary performance functions
Experience overseeing 6+ direct reports and departments of 15+
Exposure to home improvement, home services, or lead generation industries
Benefits
Competitive base salary + performance-based bonuses
Flexible remote work environment with option for in-person collaboration (Vaughan, ON)
Group Benefits - Medical, Dental, Vision, RRSP/401k Plan w/matching, more.
Company-provided MacBook computer
Home office budget and Clever merch delivery to get you started
Work Abroad Policy: Need a new working environment? Our work abroad policy supports this!
The chance to shape and grow a high-performing Enterprise Client Success team
A culture of performance and respect where the best work happens with extreme ownership and accountability meets collaboration.
Company
Clever Digital Marketing
Clever Digital Marketing is a digital marketing agency that provides google ads and facebook advertising services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Daniel Rahmon
Co-Founder | CRO
Peter Tams
Co-Founder & COO
Company data provided by crunchbase