CooperCompanies · 1 month ago
Senior Marketing Manager, Customer Marketing
209 High Point Drive, Victor, NY, 14564, US
Full-time
Onsite
Senior Level
$145K/yr - $200K/yr
5+ years expCooperVision, a division of CooperCompanies, is one of the world’s leading manufacturers of soft contact lenses. The Senior Marketing Manager, Customer Brands is responsible for leading the growth and performance of a portfolio of private label/customer brand contact lenses, overseeing brand ownership, marketing strategy, and cross-functional collaboration.
Medical Device
Responsibilities
Own the brand’s positioning, value proposition and portfolio strategy, including brand P&L
Define strategy for sales enablement tools, training and rep engagement, prioritizing market and customer needs
Partner with professional affairs for key opinion leader relationships and medical/clinical education initiatives
Lead budget management and marketing spend efficiency
Lead the positioning, strategy, financial performance and roadmap for growth for a portfolio of private label brands across multiple customer segments
Develop compelling brand stories, visual identity, and packaging strategy aligned with customer branding needs
Partner with Regulatory, Product Management, and Supply Chain to ensure label compliance and product lifecycle alignment
Conduct market and competitive analysis to identify white space opportunities, pricing strategies, and portfolio expansion
Own brand level forecasting and volume planning in partnership with finance, sales and supply chain
Review and approve forecasts, aligning with brand strategy and P&L goals
Use insights and data to guide brand positioning and future planning
Evaluate multiple business scenarios for launches, promotions or portfolio changes
Own annual fiscal sales budgets and demand forecasts for all managed products
Customize programs to align with specific partner or private label customer goals, including launch plans, promotions, and training support
Collaborate with Account Managers and Sales to drive growth and ensure brand alignment across customer programs
Manage customer onboarding and asset delivery processes for brand-specific content and packaging updates
Support the execution of brand messaging across customer channels
Direct creative agency partners to deliver impactful, insight-led content and campaigns
Champion the brand voice and identity, ensuring consistent expression across all experiences and channels
Support the customer in the development and execution of digital marketing strategies to support customer-branded campaigns across all channels
Use analytics to monitor online performance and inform campaign adjustments and channel prioritization
Support digital toolkits, landing pages, and self-service content portals for key customers
Coordinate with Product, Regulatory, Legal, Supply Chain, and Commercial teams to align strategy and ensure compliant execution
Partner with creative and digital agencies or internal teams to deliver effective brand and campaign assets
Lead internal stakeholders in key go-to-market initiatives and customer marketing engagements
Ensure all marketing content and claims meet regulatory and compliance standards
Establish and track KPIs for brand and campaign performance
Monitor sales, share, conversion, margin and customer engagement metrics
Leverage insights and testing to refine messaging, creative, and tactics for better ROI
Regularly report results to leadership and recommend strategic adjustments
Build a deep knowledge of industry, category and channel dynamics, customer growth strategies and competitor programs to provide insights that inform development of CVI customer marketing strategies and programs, and influence brand, marcom, and professional affairs plans
Build and maintain profiles of key customers, making use of primary and secondary data, to inform channel and customer strategies
Coach and develop junior marketers, fostering strategic thinking, and executional excellence
Support planning, cross-training, and a strong internal marketing culture, centred on accountability and innovation
Qualification
Required
Superior influencing and relationship-building skills, both with customers and internal stakeholders, which allow achievement of strategic and business goals
Strong analytical, project management and organization skills
Ability to manage brand P&L
Experience in managing advertising, promotion, and other marketing vendors, including selection of same
Experience with CRM, marketing automation and sales enablement platforms such as SFDC and Showpad, etc
Hands-on go-getter, willing to roll up his/her sleeves and personally act to drive success
Demonstrated leadership skills; ability to manage diverse, remote, and cross-functional teams inside & outside of CVI
Effective negotiating skills
Excellent written, oral and presentation skills. Prior experience developing and presenting trade presentations and account planning tools and templates
Proficiency with office software including Microsoft Office and Outlook
5-10 years relevant experience in brand management, marketing or related role
Experience managing private label or B2B brand portfolios
Bachelor's degree in marketing, business or related field required
Preferred
Background in medical devices, diagnostics, vision care or regulated healthcare industries preferred
Knowledge of FDA regulations, labeling, and compliance for healthcare marketing
MBA/MS preferred
Company
CooperCompanies
CooperCompanies (Nasdaq: COO) is a leading global medical device company focused on helping people experience life’s beautiful moments through its two business units, CooperVision and CooperSurgical.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Agostino Ricupati
SVP Finance - Tax and Chief Accounting Officer
June White
Principal Business Partner, Inclusion & Diversity
Recent News
2024-05-04
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