CloudMellow · 1 month ago
Paid Media Specialist
Alpharetta, GA
Full-time
Onsite
Mid Level
$65K/yr - $75K/yr
3+ years expCloudMellow is a unified digital agency that empowers businesses to thrive in a digital world. They are seeking a results-driven Paid Media Specialist to lead and optimize performance marketing campaigns across various platforms, ensuring effective paid media performance and exceeding client goals.
AdvertisingDigital MarketingInformation Technology
Responsibilities
Execute and manage paid search (PPC) campaigns for B2B (70%) and B2C (30%) clients
Proven experience in bid management and automation, including setting up and optimizing automated rules
Monitor campaign pacing, budget allocation, bid adjustments, and audience segmentation to maximize ROI
Maintain platform accuracy and budget pacing within ±5% variance
Achieve consistent improvement across core performance KPIs (CTR, CPA, ROAS, CVR)
Maintain all required platform certifications (Google Ads, Meta Blueprint, etc.) within 90 days of hire
Demonstrate clear understanding of campaign objectives, budgets, and timelines
Actively participate in weekly optimization reviews and team training sessions
Deliver consistent, error-free builds and reporting deliverables
Qualification
Required
Commitment to working out of local office in Alpharetta, GA is required
3-4 years of experience executing paid search or paid social campaigns (agency experience required)
Execute and manage paid search (PPC) campaigns for B2B (70%) and B2C (30%) clients
Proven experience in bid management and automation, including setting up and optimizing automated rules
Strong data and statistical analysis skills, with the ability to interpret complex results and turn them into actionable insights
Monitor campaign pacing, budget allocation, bid adjustments, and audience segmentation to maximize ROI
Proficiency in Google Ads, Meta Ads Manager, and at least one additional platform (LinkedIn, TikTok, or Bing)
Familiarity with Google Tag Manager, Google Analytics, and conversion tracking best practices
Strong analytical skills with ability to interpret campaign data and optimize toward performance goals
Exceptional presentation, written, and verbal communication skills, with experience presenting to clients
Highly organized with the ability to prioritize, multitask, and meet deadlines while maintaining attention to detail
Proven track record of campaign optimization and measurable performance improvements
Strong proficiency in Microsoft Excel, PowerPoint, and LookerStudio
Highly motivated, adaptable, and able to learn new business models and industries quickly
Comfortable collaborating with cross-functional teams and senior management in a fast-paced environment
Certifications or Bachelor's degree in Marketing, Advertising, or related field (or equivalent experience)
Willingness to travel on occasion and complete a background check
Strong growth mindset with a desire to build a career
Benefits
Medical, Dental, Vision
Optional FSA
15 Days PTO (including sick days) + Holidays
401K
Optional Disability + Basic Life Insurance
Paternity/Maternity Leave
We offer Summer Fridays - employees can log off early (typically around 1 PM) on Fridays during the summer
Company
CloudMellow
CloudMellow is a digital marketing and IT services firm.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
C
Carl Widdowson
Chief Creative Officer
Recent News
2022-07-28
Company data provided by crunchbase