Henkel · 13 hours ago
NA Broad Market & Customer Activation Manager
Rocky Hill, CT
Full-time
Hybrid
Mid, Senior Level
$95K/yr - $105K/yr
5+ years expHenkel is a company that focuses on innovation, sustainability, and collaboration. The Broad Market & Customer Activation Manager will drive awareness and generate demand for the LOCTITE® portfolio while managing end-to-end campaign execution and collaborating with internal and external partners to enhance customer engagement.
BeautyCleaning ProductsConsumerFast-Moving Consumer GoodsPersonal Care and Hygiene
Responsibilities
Drive awareness and generate demand for the LOCTITE® portfolio and its value-added solutions
Develop and execute annual Broad Market activation plans for LOCTITE®, aligned with the ACM strategic roadmap and go-to-market model
Identify key growth opportunities across Maintenance, Repair, and General Industry segments to drive customer engagement and brand preference
Manage end-to-end campaign execution, including promotions, product hero initiatives, and regional activations
Leverage data, VOC insights, and market trends to shape messaging, positioning, and marketing strategies
Translate and implement global operational plans within the region, ensuring alignment in brand promotion, tools, and solutions
Develop best-in-class marketing and sales tools aligned to the customer journey — including sales enablement materials (presentations, demos, brochures, sell sheets, etc.) and creative assets (web copy, videos, infographics, banner ads, etc.)
Deliver holistic activation packages across multiple channels, with a strong focus on digital activation (social media, search, etc.)
Collaborate with internal and external partners to deliver innovative storytelling and content creation approaches
Partner with the Demand Generation team to manage inbound lead generation and support outbound prospecting activities
Lead cross-functional projects with internal stakeholders and external agencies or consultants to ensure seamless execution
Manage, analyze, and optimize the NA marketing budget to maximize ROI and efficiency
Conduct customer, brand, and product research to guide decision-making and campaign development
Define and manage the NA social media strategy, ensuring consistent brand voice and engagement
Measure and report ROI of campaigns, activations, and digital initiatives
Provide framework and guidance for regional marketing execution and alignment across teams
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field
5+ years of progressive experience preferably in B2B marketing
Proven track record in developing and executing integrated marketing campaigns across multiple channels (digital, social, events, sales enablement)
Strong understanding of go-to-market strategy and how to align marketing programs with sales and business objectives
Proficiency in digital marketing tools and platforms, including CRM systems (Salesforce), marketing automation (Marketo), and analytics tools (Power BI)
Experience developing sales enablement tools such as presentations, brochures, demos, and guides
Solid understanding of content strategy and creation, including video, web, and social media storytelling
Ability to manage and track marketing budgets and measure campaign ROI
Skilled in data-driven decision making, leveraging insights, VOC, and market trends to guide strategy
Strong project management and organizational skills; ability to handle multiple priorities and deadlines
Excellent written and verbal communication skills with a knack for translating technical solutions into clear, customer-focused messaging
Collaborative mindset with ability to influence across teams, including sales, product management, and external partners
Creative thinker with a strategic yet hands-on approach to execution
Benefits
Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
Company
Henkel
Henkel leads with innovations, brands, and technologies to create sustainable value.
10001+ employees
H1B Sponsorship
Henkel has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (13)
2024 (16)
2023 (23)
2022 (4)
2021 (10)
2020 (11)
Funding
Current Stage
Public CompanyTotal Funding
unknown1985-10-11IPO
Leadership Team
Carsten Knobel
Chief Executive Officer
Chelly Cruz
Digital Marketing Specialist
Recent News
Global Cosmetics News
2025-12-30
2025-12-18
Company data provided by crunchbase