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Pacific Life · 6 days ago

Sr. Marketing Automation Analyst I

Newport Beach, CA

Full-time

Onsite

Senior Level, Lead/Staff

$111K/yr - $135K/yr

8+ years exp

Pacific Life is a company focused on providing support for policyholders during critical times. The Sr. Marketing Automation Analyst will enhance the quality and efficiency of marketing practices by establishing frameworks for automated marketing projects and acting as a technical project owner.

FinanceFinancial ServicesInsurance

Comp. & Benefits

Responsibilities

Establish scalable frameworks and best practices for automated marketing projects, enabling repeatable and efficient execution across use cases

Act as technical project owner for automation projects: gather and define requirements, scope solutions, and drive end-to-end delivery

Liaise extensively with marketing analytics, IT, and data teams to ensure seamless integration and alignment of automation initiatives

Serve as a marketing steward for the organization’s Customer Data Platform (CDP): drive adoption, enforce best practices, and oversee the creation, maintenance, and monitoring of advanced automated workflows within the CDP

Translate marketing strategy into technical automation requirements and communicate these to analytics and development teams

Design, implement, and optimize automated audience segmentation using SQL and CDP tools, including advanced segmentation beyond drag-and-drop interfaces

Define, track, and report on automation project KPIs and outcomes to leadership and stakeholders, leveraging analytics to inform continuous improvement

Research, evaluate, and recommend new or existing marketing technologies and automation solutions in line with department strategy

Develop and document streamlined processes for automation reporting, data flow, and journey orchestration

Leverage tools such as Salesforce Marketing Cloud, Automation Studio, Journey Builder, SQL, Snowflake, ETL tools (e.g., Matillion, AWS AppFlow, S3), and Adobe Analytics to design and execute sophisticated automation initiatives

Mentor and provide technical guidance to junior team members on automation methodologies, design, and testing

Lead the strategic design and oversight of customer journey orchestration, shaping data and system architecture as well as workflow frameworks

Drive innovation by leveraging emerging generative AI and agentic tools to envision, architect and design effective workflows

Prepare conceptual maps and technical documentation to represent data flows and automation journeys

Monitor and evaluate industry trends and emerging technologies, including advancements in artificial intelligence, to ensure the organization remains at the forefront of best practices in marketing automation and data management

Qualification

Marketing AutomationSQLSalesforce Marketing CloudData AnalyticsETL ToolsProject ManagementTechnical DocumentationMentoringCollaborationProblem-Solving

Required

Bachelor's degree in a technical field (engineering, computer science, data science, etc.)

8+ years' experience in marketing automation, data analytics, or related technical roles

Proficiency in SQL, marketing automation platforms (Salesforce Marketing Cloud, Automation Studio, Journey Builder), and CDP tools

Experience with API development/integration (preferably MuleSoft Anypoint Studio), ETL tools (Matillion, AWS AppFlow, S3), and web stack technologies (Adobe Analytics, DAM, Connected Assets)

Strong organizational skills and proven ability to lead cross-functional technical projects

Demonstrated ability to translate business needs into technical solutions and communicate effectively with both technical and non-technical stakeholders

Self-starter with strong problem-solving skills and the ability to manage complex projects with minimal guidance

Experience mentoring team members and driving adoption of new technologies and processes

Excellent time management, collaboration, and influencing skills

Positive attitude and commitment to ongoing professional development

Preferred

Master's or higher education in a related field

Financial services, marketing, and insurance experience

Benefits

Prioritization of your health and well-being including Medical, Dental, Vision, and a Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents

Generous paid time off options including Paid Time Off, Holiday Schedules, and Financial Planning Time Off

Paid Parental Leave as well as an Adoption Assistance Program

Competitive 401k savings plan with company match and an additional contribution regardless of participation.