Tread · 1 month ago
Head of Marketing (Demand Generation)
San Francisco, CA
Full-time
Onsite
Mid, Senior Level
$130K/yr - $160K/yr
2+ years expTread is building AI-powered vertical SaaS for the construction materials logistics industry. The Head of Marketing (Demand Generation) will develop and implement strategies to drive customer acquisition and awareness, while managing integrated marketing campaigns across various channels.
Computer Software
Responsibilities
Develop and implement a holistic demand generation strategy aligned with revenue targets
Lead the planning, execution, and optimization of integrated marketing campaigns across all channels (e.g., SEM, social media, email, content syndication, display) and offline channels (e.g., events, webinars)
Build sales enablement material for the sales team
Collaborate with the product team to share updates and documentation with our customers
Manage and optimize the marketing budget, ensuring efficient allocation of resources and strong ROI
Utilize data and analytics to monitor campaign performance, identify trends, and make data-driven decisions to improve results
Collaborate closely with sales, success and product teams to ensure alignment of messaging, lead handoff processes, and overall go-to-market strategy
Stay up-to-date with industry best practices, emerging technologies and AI first growth strategies
Establish clear KPIs and reporting mechanisms to track and communicate progress to leadership team
Qualification
Required
2-5 years of experience in demand generation, content creation, or general marketing and customer acquisition
Proven track record of success in developing and executing demand generation strategies that consistently meet or exceed pipeline and revenue goals
Expertise or interest in becoming an expert in various demand generation channels, including content marketing, email marketing, account-based marketing (ABM), and offline channels like events
Strong analytical skills with the ability to interpret complex data, draw actionable insights, and make data-driven decisions
Proficiency with marketing automation platforms and CRM systems (HubSpot)
You thrive in uncertainty: You can work with little direction and still make an impact
You hustle: You understand that building a startup means going beyond a 9-5 to get things done
You're curious: You ask the right questions and seek to deeply understand customer operations
You welcome feedback and execute on it quickly
Strategic thinker with a hands-on approach and a strong bias for action
Benefits
0.1%-0.15% Equity Package
In office, in San Francisco, collaborative working environment
Opportunity to make a significant impact on the growth and success of a dynamic company
The chance to work with cutting-edge technology and innovative strategies
Company
Tread
Tread is the easiest and most powerful Construction Materials Platform.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Sameer Bhalla
CEO
Company data provided by crunchbase