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MRI Software · 23 hours ago

Public Relations Manager

Atlanta, GA

Full-time

Hybrid

Mid Level

4+ years exp

MRI Software is seeking a creative and strategic Public Relations Manager to lead their earned media and communications efforts across North America. This role focuses on strengthening brand visibility and reputation through media relations, thought leadership, and proactive press outreach.

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Responsibilities

Develop and execute a proactive PR strategy aligned with business objectives

Cultivate relationships with key journalists, editors, influencers, and media outlets

Draft and distribute press releases, bylines and additional content types

Secure and manage media placements, interviews, and bylined articles in relevant outlets

Monitor news cycles and identify opportunities for reactive media engagement and executive commentary

Manage and track media coverage, preparing regular reports and insights for leadership

Manage award submissions, thought leadership programs, and speaking opportunities

Strategically position key executives as industry authorities and trusted voices on relevant topics

Develop and refine executive messaging, bios, thought leadership pieces, and speaker profiles

Secure and manage executive interviews, op-eds, bylined articles, and speaking opportunities

Partner with internal stakeholders to prepare executives for media engagements, including briefing docs and talking points

Identify and engage with industry influencers, analysts, and content creators (beyond traditional media) who shape industry conversations

Build long-term, value-driven relationships that amplify our brand narrative in key digital and social ecosystems

Collaborate with marketing and partner teams to develop co-branded opportunities, interviews, and partnerships with influential voices

Own and execute the North American social media strategy across key platforms

Plan and create engaging, on-brand content, including posts, stories, graphics, videos, and copy

Manage content calendar and ensure integration with broader marketing campaigns

Monitor social conversations, trends, and competitor activity to keep content timely and relevant

Engage with followers, respond to comments/messages, and foster community interaction

Track and report on key metrics (engagement, reach, growth) and optimize based on performance

Work closely with marketing, content, design, and executive teams to ensure messaging consistency

Adhere to internal processes for PR and social content approvals, workflows, and publishing

Collaborate with external PR agencies, freelancers, or partners as needed

Qualification

Public RelationsMedia RelationsSocial Media StrategyThought LeadershipMedia MonitoringCollaborationCreativityStrategic ThinkingRelationship Building

Required

Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field

Experience working within a highly-matrixed environment

4–6 years of experience in PR, social media, or communications roles

Proven ability to secure media coverage and grow social media engagement

Excellent writing, editing, and storytelling skills across multiple formats

Strong understanding of social media platforms, tools (e.g., Hootsuite, Sprout Social), and best practices

Experience managing corporate or brand social media accounts, ideally in a B2B or B2C environment

Comfortable working in fast-paced environments and managing multiple priorities

Basic understanding of media monitoring (e.g., Cision, Meltwater) and social analytics tools

Benefits

Join our employee-led groups to maximize your experience at work such as our Diversity, Equity and Inclusion committee, employee resource groups such as Women and Allies, and our Pride Event Group

Enjoy peace of mind over yours and your family’s health with our medical coverage options and HSA benefit

Invest in our competitive 401k plan and help set you up for your future

Our Parental Leave Program is designed to give you the opportunity to spend even more time with your new arrival(s)

Enjoy a fantastic work-life balance with 20 days PTO plus observed Holidays, plus 15 hours of ‘Flexi’ time a year

Further your professional development and growth with our generous Tuition Reimbursement offerings

Enjoy the flexibility of working from anywhere in the world for two weeks out of the year