Credit Acceptance · 22 hours ago
Consumer Lifecycle Marketing Manager
United States
Full-time
Remote
Senior Level
$116K/yr - $162K/yr
5+ years expCredit Acceptance is an award-winning company recognized for its workplace culture and success in the used car finance industry. The Consumer Lifecycle Marketing Manager will lead the strategy and execution of consumer-focused email and SMS campaigns, connecting consumers with affordable vehicle financing options while ensuring compliance and measurable marketing performance.
Financial Services
No H1B
Responsibilities
Develop, execute, and optimize lifecycle campaigns across email and SMS for known leads and prior customers
Create cohesive marketing journeys for prospective car buyers with vehicle, financing, and dealership related content and recommendations
Map and identify key moments in the car buying process to generate campaign/test ideas
Partner with product and marketing team members to enable ways to market vehicle inventory to consumers
Build segmentation and audience strategies using first-party and behavioral data to deliver timely and relevant communications
Partner with creative, analytics, dealer, brand, product, and legal teams to ensure campaigns are effective, brand-aligned, and fully compliant with all marketing regulations
Collaborate with analytics to measure campaign performance, identify optimization opportunities, and develop test-and-learn frameworks for continuous improvement
Manage campaign builds within marketing automation platform, including list management, quality assurance, A/B testing, and performance tracking
Present insights and recommendations to leadership based on campaign results and customer research
Qualification
Required
Bachelor's Degree
5+ years of experience in email, SMS, or lifecycle marketing roles
Proven track record managing multi-stage or multi-channel consumer lifecycle campaigns
Experience working in a regulated or compliance-driven environment
Proficient in at least one marketing automation platforms (e.g., Adobe Journey Optimizer, Iterable, Braze, or similar)
Familiarity with CRM systems, testing tools, customer data platforms, and analytics tools
Strong understanding of email and SMS marketing strategy, including segmentation, automation, testing, and performance optimization
Knowledge of consumer journey mapping and lifecycle marketing principles within a financial or regulated industry
Analytical mindset with ability to interpret marketing data and connect metrics to business outcomes
Excellent cross-functional communication skills with the ability to manage multiple stakeholders and priorities
Strong attention to detail, compliance awareness, and process discipline
Ability to synthesize insights to identify recommendations for improving marketing and business results
Ability to work effectively with cross-functional teams, including product management, analytics, and other teams within marketing
Ability to write concise marketing briefs and test plans to drive continued performance and optimization against KPIs across channels
Strong familiarity with user-experience concepts and leveraging user research
Preferred
Background in financial services, auto finance, or adjacent industries
Experience marketing to subprime or credit-challenged consumers
Proficiency in segmentation and personalization using dynamic content or predictive modeling
Working knowledge of HTML/CSS for email template management
Strong understanding of data privacy and SMS regulations (TCPA, CAN-SPAM, etc.)
Benefits
401(K) match
Adoption assistance
Parental leave
Tuition reimbursement
Comprehensive medical/ dental/vision
Many nonstandard benefits that make us a Great Place to Work
Company
Credit Acceptance
Credit Acceptance is an indirect finance company that helps eligible consumers restart financially.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2.85B2025-11-13Debt Financing· $500M
2025-02-13Post Ipo Debt· $500M
2024-12-20Post Ipo Debt· $300M
Leadership Team
Kenneth Booth
Chief Executive Officer and President
Recent News
2026-01-16
GlobeNewswire
2025-12-11
Credit Acceptance Corporation
2025-11-19
Company data provided by crunchbase