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Clever Digital Marketing · 1 day ago

Senior SEM Manager

Illinois, United States

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $110K/yr

4+ years exp

Clever Digital Marketing is on a mission to empower large-scale home improvement companies through innovative digital marketing strategies. They are seeking a Senior SEM Manager to oversee a portfolio of clients, manage PPC campaigns, and lead a team to scale the department's success while ensuring operational excellence.

AdvertisingDigital MarketingSocial Media Marketing

Responsibilities

Oversee campaign strategy and work with Manager on advanced search tactics while establishing ongoing strategic frameworks for streamlined

Daily account management to maximize mid and high tier accounts

Lead media planning for new accounts

Coordinate with team leadership to manage and optimize large-scale budgets, ensuring efficient allocation to maximize investment and hit agency benchmarks

Manage the performance of Analyst, Coordinator, and Manager roles, including overseeing their training, development, and quality of work

Work with the CSM lead to set North Star Metrics for every client

Oversee campaign audits to ensure a comprehensive analysis, accurate findings, and relevant recommendations are implemented

Create and implement robust A/B testing frameworks to continuously optimize campaign performance

Create, manage, and refine processes and best practices to engage in operational excellence for internal efficiency and ultimate client success

Develop comprehensive strategies and frameworks for struggling accounts. Ensure these strategies are aligned and implemented with CDM best practices

Clearly communicate with internal stakeholders to ensure client status and performance alignment

Lead the cross-team communication with the conversion rate optimization and Integration teams

Maintain regular communication with team members through 1:1 meetings and team discussions to address challenges, provide feedback, and align on goals

Lead annual performance reviews for all junior team members to provide clear feedback on performance and growth

Qualification

Google AdsPaid Search advertisingCampaign strategyA/B testingBudget managementData analysisTeam leadershipCommunication skills

Required

A strong command of the English language and located in the US or Canada

4+ years of experience in Paid Search advertising

Advanced knowledge and in-depth experience with Google Ads

Experience managing over $300K/month in paid search spend

Preferred

2+ years of agency experience preferred, but not required

Benefits

An incredible team and culture. We’re a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed.

Be part of a rapidly scaling company that’s redefining performance marketing for the home improvement industry.

Competitive compensation that reflects your expertise and contributions.

Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our beautiful Vaughan office whenever you need a change of pace.

15 days of paid time off (PTO) annually, with the freedom to use them as you see fit.

Comprehensive group benefits, including health, dental, and more, to support your well-being.

A company-provided MacBook and a home office budget to help you create your ideal workspace.

Merch deliveries to help you get started and feel part of the team.

A work abroad policy to support you when you need a fresh perspective or a new working environment.

Opportunities to connect with #Clever teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off-sites.