Universal Music Group · 1 month ago
Director, Consumer Insight & eCommerce Strategy
New York, NY
Full-time
Onsite
Director/Executive
$86K/yr - $213K/yr
7+ years expUniversal Music Group is the world’s leading music company, committed to artistry, innovation, and entrepreneurship. They are seeking a Director of Consumer Insight – eCommerce Strategy to lead a new strategic capability focused on driving growth across UMG’s eCommerce and D2C businesses, acting as an in-house consultancy to shape engagement and monetization strategies for fans.
Audio Recording and ProductionMedia and EntertainmentMusicPublishing
Responsibilities
Lead the development of UMG’s global eCommerce insight strategy, defining the frameworks that guide decision-making across D2C, retail, and experiential commerce
Design and oversee qualitative and quantitative studies exploring consumer attitudes, motivations, and shopping behavior across artist and fan ecosystems
Identify new commercial opportunities through trend and category analysis — from premium vinyl 'drop' models and verified fan experiences, to lifestyle and retail partnerships
Translate data and research findings into clear, strategic recommendations for revenue growth, product development, and fan engagement
Partner with analytics teams to interpret sales and performance data, transforming quantitative signals into actionable consumer stories
Benchmark UMG’s eCommerce performance through competitor and market analysis — identifying best-in-class activations, social commerce trends, and subscription opportunities
Partner with UMG’s eCommerce and Famehouse leadership teams to translate business questions into insight-led growth strategies
Collaborate across Global Insight in London, New York, and Los Angeles to integrate commerce insights into wider business and audience strategies
Work closely with label and brand teams to embed eCommerce thinking across artist campaigns and fan initiatives
Act as a thought leader, driving the internal narrative on the future of fan monetization, commerce innovation, and digital audience engagement
Represent Global Insight within senior cross-functional forums, championing the role of research and consumer understanding in shaping UMG’s commercial agenda
Qualification
Required
7+ years' experience in market research, consumer insight, or strategy — ideally within eCommerce, retail, or consumer brand sectors
Deep understanding of eCommerce ecosystems, including D2C, social commerce, and omnichannel retail
Strong qualitative and quantitative research skills — from concept testing and segmentation to trend and competitor analysis
Experience leading or advising cross-functional teams in an in-house capacity; background in agency or consultancy work is highly valued
Exceptional communication and storytelling skills; able to turn data and research into compelling, actionable strategy
Comfortable interpreting sales and big data insights with analytical partners (without requiring SQL, R, or Python)
Strategic thinker with a commercial mindset and passion for music, fandom, and digital innovation
A visionary insight leader who combines creativity with commercial focus
Confident presenting to and influencing senior stakeholders
Entrepreneurial mindset — comfortable creating new frameworks and ways of working
Collaborative, empathetic, and able to inspire others across multiple disciplines and regions
Preferred
Agency / consultancy experience is sought after as this is a unique role – where the process of undertaking, analyzing and reporting projects is mostly done in house rather than going via external insight agencies
The candidate must have a proactive mindset—someone who identifies signals early, shapes the right questions, and converts them into high-impact, multi-market programs
The role demands genuine autonomy: ownership of the full arc from hypothesis to decision, including scoping, running large-scale quant, stress-testing findings, and delivering clear, time-bound recommendations
Benefits
Comprehensive medical, dental, and vision coverage
Including 100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Company
Universal Music Group
Universal Music Group is a music-based entertainment company that offers music recording, publishing, and merchandising services worldwide. It is a sub-organization of Leviy Publishing.
10001+ employees
H1B Sponsorship
Universal Music Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (24)
2023 (14)
2022 (22)
2021 (18)
2020 (19)
Funding
Current Stage
Public CompanyTotal Funding
$8.65BKey Investors
William AckmanTencent
2023-06-06Post Ipo Debt· $802.31M
2021-09-21IPO
2021-06-21Secondary Market· $4.17B
Leadership Team
Devraj Sanyal
Chairman & CEO, Universal Music Group, India & South Asia; SVP Strategy "AMEA"
Timothy Xu
Chairman and CEO
Recent News
Digital Music News
2026-01-24
Digital Music News
2026-01-23
Company data provided by crunchbase