Fotona® USA · 1 month ago
Western Regional Sales Manager - Aesthetics Division
United States
Full-time
Remote
Senior Level
5+ years expFotona® USA is a leader in aesthetic, medical, and dental laser innovation. The Western Regional Sales Manager will drive growth across a multi-state territory, manage a high-performing sales team, and ensure execution of the national commercial strategy.
Medical Device
Responsibilities
Execute the national commercial strategy within your assigned region to deliver strong, predictable revenue growth
Develop regional business plans, territory prioritization, and action pathways that align to national objectives
Partner closely with Marketing, Clinical Education, and Operations to ensure your team is aligned on messaging, segmentation, sales motions, and the overall customer experience
Identify opportunities for market expansion, competitive wins, and deeper customer penetration
Directly manage and coach RSMs & TMs (as applicable)
Build a culture of urgency, accountability, empowerment, and customer-centricity
Drive consistent field execution, customer engagement, and pipeline discipline
Partner with the VP of Sales to assess talent, address performance gaps, and build a strong, scalable bench
Provide ongoing skills coaching, weekly 1:1s, and in-field joint selling to accelerate rep effectiveness
Reinforce consistent messaging, product knowledge, and value-based selling motions
Partner with Sales Enablement and Clinical Education to ensure your team receives impactful training, onboarding, and continuous development
Model and promote a positive, collaborative, and high-performance culture
Manage sales forecasting, territory reviews, and regional pipeline health to support national planning
Use Salesforce.com and data insights to drive activity prioritization, performance improvements, and accurate forecasting
Monitor key metrics (quota attainment, KPIs, funnel conversion, territory development) to ensure strong, sustainable growth
Ensure CRM compliance and reinforce process discipline across the team
Implement and maintain scalable sales processes, frameworks, and weekly operating rhythms defined by Sales leadership
Support compensation plan clarity, quota distribution, and regional incentive communications
Collaborate with Marketing & Enablement to ensure your region has the right tools, messaging, and content to win competitive deals
Drive continuous improvement through feedback loops, consistent field engagement, and process optimization
Qualification
Required
5-7+ years of sales experience in medical device, aesthetics, capital equipment, or specialty healthcare
2+ years of people management experience
Proven ability to lead high-performing, geographically dispersed field teams and consistently exceed targets
Demonstrated strength in coaching, talent development, building leaders, and succession planning
CRM fluency (Salesforce.com preferred); strong command of sales technology and reporting
Exceptional communication & executive-level influence skills
Bachelor's degree required
Ability to travel nationally ~60%+ of the time to support customers, regional leaders, and strategic priorities
Ability to work flexible hours, including some evenings and weekends as needed
Ability to lift and carry up to 50 lbs. occasionally, ability to lift and carry over 50 lbs. occasionally, ability to push/pull very heavy equipment on wheels/casters occasionally
Ability to stand, lift, push/pull, bend, squat, stretch, reach, twist/turn, walk, and reach throughout the day, ability to work at a computer and sit and/or drive for extended periods frequently
Benefits
Medical/Dental/Vision, Life, AD&D, STD/LTD, and FSA/HSA/HRA account options.
401(k) with company match
Company
Fotona® USA
Fotona® has decades of experience in the laser industry, beginning 60 years ago in 1964, producing frontline laser devices for defense, optical communications, industrial, dental, and medical applications throughout this time.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase