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Havenly Brands (Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank) · 1 month ago

Lifecycle Marketing Associate

Denver, CO

Full-time

Onsite

Mid Level

$65K/yr - $75K/yr

3+ years exp

Havenly Brands is a leading interior design service headquartered in Denver, seeking a Lifecycle Marketing Associate to join their Growth team. This role involves executing lifecycle marketing strategies across various channels and collaborating with cross-functional teams to enhance customer engagement and drive growth.

ConsumerE-CommerceHome DecorInterior Design

No H1B

Responsibilities

Help manage batch-and-blast campaign calendar across email, SMS and push, managing content brainstorming and planning, briefing, deployment and analysis of campaigns

Project manage cross-functional promotional calendar, managing sale periods from planning to go-live and post-promotion analysis

Manage weekly KPI reporting for batch-and-blast, uncovering insights from data

Rigorously test and analyze campaign performance to ensure each message drives results without increasing customer churn

Collaborate cross-functionally with marketing, merchandising, creative and product teams to ensure brand-aligned messaging, improve time to conversion, and capitalize on new leads across all funnel stages

Qualification

Lifecycle marketingCRM strategiesData analysisBrazeGoogle AnalyticsAI tools knowledgeProject managementCommunication skillsOrganizational skillsGrowth mindsetCollaboration

Required

3+ years' experience in a marketing, strategy or consulting role at a B2C or ecommerce brand, with an understanding of CRM strategies, tactics, and tools

Strength in both the science and art of marketing: knowing when to lean on numbers and experimentation, and when to be creative and find a new direction

Familiarity with Braze, or similar ESP's

Data acumen with experience in Google Sheets, Looker, and/or Google Analytics, and a penchant for analyzing data and uncovering insights

Ability to deliver clear, concise, and reliable reporting on all lifecycle marketing metrics to key stakeholders and senior management

Growth mindset with bold ideas and know-how to get things done

Preference for those with experience in DTC e-commerce

Experience with and knowledge of AI tools and prompting and how it can enhance lifecycle marketing process and performance (ChatGPT, Claude, etc)

You believe the impossible is possible and will work hard, test, and always do what it takes to make things happen

You are curious, love learning, and are interested in learning new tools and programs

You have a flexible attitude and doer mentality; the ability to be solution-oriented and execute while also dreaming of what's next

You are a proactive self-starter, who is passionate about and committed to continued learning in this ever-evolving field

You are a collaborator with strong communication and relationship-building skills

You have the ability to work in a fast-paced, results-based environment

You have confidence in analyzing and acting on marketing data

You have extraordinary organizational skills and the ability to manage multiple projects at once without letting any key initiatives drop through the cracks