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NBCUniversal · 4 hours ago

Sr. Director, Marketing Strategy

New York, NY

Full-time

Hybrid

Director/Executive

$150K/yr - $180K/yr

10+ years exp

NBCUniversal is one of the world's leading media and entertainment companies. They are seeking a dynamic strategist to lead the development of holistic, data-informed marketing strategies for original and acquired programming on Peacock, focusing on building actionable marketing strategies across their portfolio to drive awareness and engagement.

BroadcastingMedia and EntertainmentNews

Responsibilities

Lead marketing strategy development for Peacock’s original series and key titles – defining positioning, audience targets, objectives, and strategic frameworks

Collaborate cross-functionally with Brand, Creative, Media, Multiplatform Planning, Decision Sciences, Programming, and others to uncover insights and inputs that inform the development of marketing strategy briefs

Mentor and lead a team of strategists, fostering curiosity, collaboration and elevating strategic rigor across all titles

Conduct competitive analyses across the streaming and entertainment landscape to identify opportunities and challenges that inform differentiated strategies

Partner with senior leadership to align marketing strategies with Peacock’s broader brand and business goals

Help manage the workflow to ensure projects move efficiently and meet deadlines

Qualification

Marketing strategyEntertainment marketingAnalytical skillsAudience behaviorBusiness writingTeam managementVisual storytellingSolutions-oriented mindsetPassion for televisionCommunication skillsOrganizational skillsTime managementLeadershipCollaboration

Required

10+ years of experience in marketing strategy, brand planning, or entertainment marketing – preferably within streaming, television, media, or agency environments

Proven experience managing and developing high-performing strategy teams

Strong analytical background, leveraging quantitative and qualitative research to inform marketing decisions

Exceptional communication and presentation skills, with the ability to influence and align senior stakeholders

Skilled in business writing and visual storytelling, using tools like PowerPoint, Google Slides, or Keynote to powerfully bring ideas and insights to life

Highly motivated self-starter, comfortable working independently and collaboratively across multiple departments and disciplines in a fast-paced environment

Exceptional organizational and time management skills with the ability to execute against multiple, high-priority projects at once

Resourceful and positive leader with strong interpersonal skills and a solutions-oriented mindset

Deep understanding of audience behavior, content consumption trends, and the competitive streaming landscape

Passion for television, streaming, and pop culture

Preferred

MBA or Master's Degree in related field

Previous leadership experience in streaming, or within media and entertainment

Benefits

Medical, dental and vision insurance

401(k)

Paid leave

Tuition reimbursement

A variety of other discounts and perks

Company

NBCUniversal

Glassdoor4.0

NBCUniversal is a media company that provides entertainment and news development, production, distribution, and marketing services. It is a sub-organization of Comcast.

Founded in 1912

New York, New York, USA

10001+ employees