Hotel Californian ยท 1 month ago
Sales Manager - Marketing and Communications
36 State St, Santa Barbara, CA 93101, USA
Full-time
Onsite
Mid Level
$95K/yr - $95K/yrHotel Californian is seeking a Marketing and Communications Manager (MCM) to support the Director of Sales & Marketing in executing marketing and communications strategies. The MCM will drive revenue and enhance market share while maintaining the brand's image through consistent messaging.
Hospitality
Responsibilities
Website maintenance, including overall design influence, updating information, and building pages
Daily management of social media agency and strategy, including content management, engagement rates and influencer engagement
Developing email campaigns that drive revenue, website traffic and overall exposure to hotel and venues
Guide Digital Marketing agency to grow ROAS, website traffic and direct bookings via SEO, paid social, programmatic and paid search channels
Maintaining brand cohesion and observance throughout the property
Ensuring menus and signage in venues are aligned with the HC brand and aesthetic
Keeping menus up-to-date and visible on website
Oversee on site programming efforts from concept to marketing and through execution
Work alongside PR agency to organize FAM trips, both group and individual
Managing media stays with customized media packets, and curating specific content to maximize press exposure
Evaluate visiting media requests to determine brand and KPI alignment
Qualification
Required
Experience in digital marketing, including website maintenance and social media management
Proven ability to develop and execute email campaigns
Experience in guiding digital marketing agencies to improve ROAS and website traffic
Strong understanding of brand management and maintaining brand cohesion
Experience in overseeing on-site programming efforts from concept to execution
Ability to work alongside PR agencies and manage media stays
Experience in evaluating media requests for brand alignment
Company
Hotel Californian
Meetings of the mind that satisfy the senses Hotel Californian provides Santa Barbara visitors with an unmatched luxury hotel experience.
Founded in 2017
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase