Apply on Employer Site

Terra · 22 hours ago

Marketing Operations Specialist

United States

Full-time

Remote

New Grad, Entry Level

$70K/yr - $80K/yr

Terra is a digital marketing and creative agency focused on delivering exceptional online experiences and marketing strategies. They are seeking a detail-oriented Marketing Operations Specialist to support digital marketing campaigns, maintain marketing data, and assist with reporting and platform configuration.

AdvertisingConsultingDigital Marketing

Growth Opportunities

Responsibilities

Build and launch campaigns across leading marketing automation platforms, including HubSpot, Eloqua, and Marketo. This includes emails, landing pages, forms, and engagement/nurture programs

Manage program templates and maintain scalable architecture within these systems to support efficient, repeatable campaign execution

Create and manage lists, segments, workflows, scoring models, and lead lifecycle stages across platforms

Assist in the execution of multichannel campaigns by supporting setup, QA, tracking, and performance checks

Monitor campaign performance and support dashboard creation in tools like HubSpot, Marketo, Salesforce, Google Data Studio, and other reporting environments

Troubleshoot issues within your core platform, including form logic, workflow triggers, lead routing, CRM sync behavior, and attribution setup

Maintain and clean marketing databases across CRMs and MAPs, including contact deduplication, list segmentation, enrichment, and data imports

Collaborate closely with Digital Strategy team members and clients to ensure campaign components are aligned and delivered on time

Research new martech tools, process improvements, and marketing operations best practices

Support additional digital marketing tasks as needed

Qualification

Marketing automation platformsCampaign managementData analysisCRM integrationReporting toolsB2B experienceFluency in EnglishOrganizational skillsCommunication skillsProblem-solving

Required

Hands-on experience building and managing campaigns in leading marketing automation platforms (Marketo, HubSpot, Eloqua)

Understanding of how to set up and troubleshoot programs, tokens, smart lists, segmentations, and lead lifecycle workflows across these platforms

Comfortable auditing data flows between marketing automation systems and CRMs such as Salesforce or Microsoft Dynamics

Experience supporting and analyzing campaign performance by configuring UTMs, working with tracking pixels, and contributing to reporting frameworks across tools

Strong organizational skills, high attention to detail, and the ability to juggle multiple tasks and deadlines

Clear communicator who can work collaboratively across teams and take initiative when something needs doing

Fluency in English

Preferred

Experience in B2B or agency environments

Fluency in Spanish or French

Benefits

In addition to 11 observed holidays, salaried team members have unlimited paid time off, with an additional 4 mental wellness days per year

100% company funded health insurance, with dental and vision options

Paid parental leave

401(k) plan to help save for your future

Permanent remote work option

Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)

Monthly wellness stipend and quarterly employee appreciation gift

One-time reimbursement for work from home equipment

Monthly team bonding sessions

Pre-tax commuter benefits

The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day

Company

Terra

We use the power of genuine human connection to create compelling marketing, execute complex projects, and drive results for brands across B2B and B2C industries.

Founded in 2013