Sr Director, Brand Marketing - Value jobs in United States
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Molson Coors Beverage Company · 1 month ago

Sr Director, Brand Marketing - Value

Molson Coors Beverage Company is transforming the beverage industry with a proud legacy and an incredible portfolio. The Sr. Marketing Director – Value will own brand strategy, positioning, and activation for key brands, ensuring alignment with company goals and market conditions.

Craft BeerFood and BeverageFood ProcessingMarketingSupply Chain Management

Responsibilities

Responsible for Value Brands delivery against company’s strategic, volumetric, and financial goals annually, as well as their long-term ability to meet three-year brand equity targets
Lead and direct external and internal resources through the value chain to deliver on a strategic intent
Responsible for integration into broader organization, ensuring integrity of marketing programming and messaging from conception through execution links highly with brand positioning, while retaining the ability to react to competitor and market conditions
Define strategic direction for assigned portfolio, resource allocation, and financial planning for portfolio. Develop a fully comprehensive commercial plan with a specific focus on local and regional activations
Attract, lead, manage, and mentor employees in such a way to ensure retention, development, and superior performance of talent

Qualification

CPG marketingBrand strategyFinancial planningTeam leadershipProject managementDiversityInclusionCollaborationIntegrityMentoringCommunication

Required

You have a Bachelor's degree in Business Administration, Marketing or other relevant field OR equivalent experience (10-15+ years) in progressive experience in CPG marketing (top priority); management consulting, agency and apparel/retail experience also an asset
You are an authentic leader. You value and respect differences and believe diversity with inclusion is the key to collaboration and a winning team culture
You love a challenge. You complete complex projects quickly and adeptly with your understanding of the business priorities
You build relationships and collaborate to get to the desired outcome
You take accountability for results – acting with integrity and honoring commitments
You have a thirst for learning – you are always looking for ways to learn and help one another grow
You exhibit our core values
You are open to traveling within the U.S. – this role will require frequent customer visits (35% estimate)

Benefits

Parental leave
Health, dental, vision, retirement plan options with incredible employer match
Generous paid time off plans
Engaging Wellness Program
Employee Assistance Program (EAP) with amazing resources
15 days vacation
10 paid holidays
4 personal floating holidays
64 hours of sick time

Company

Molson Coors Beverage Company

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From Coors Light, Miller Lite, Molson Canadian, Carling and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel’s Summer Shandy, Vizzy, Creemore Springs and more, our 16,000+ employees across the globe make and market many of the most beloved beverage brands in the world.

Funding

Current Stage
Public Company
Total Funding
$2.87B
2024-05-22Post Ipo Debt· $865.97M
2023-06-26Post Ipo Debt· $2B
1979-10-19IPO

Leadership Team

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Rahul Goyal
President & CEO
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Tracey Joubert
Global Chief Financial Officer
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Company data provided by crunchbase