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American Public Education, Inc. (APEI) · 23 hours ago

Digital Marketing Manager - Social, Display & Video

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

American Public Education, Inc. (APEI) is seeking a Digital Marketing Manager to join their Marketing & Online Presence team. The role focuses on managing and optimizing paid media campaigns across social, display, and video channels to drive growth objectives for APEI's portfolio brands.

EdTechEducationOnline Portals

Responsibilities

Responsible for strategic input and oversight of paid media campaigns driving to growth objectives

Manages and optimize paid media strategies, including the development and execution of social, display and video campaigns utilizing new and emerging best practices

Actively monitors monthly & yearly budget and KPI pacing across multiple lines of businesses and campaigns

Measures campaign metrics and KPIs (CPL, CPC, CTR, Conv Rate, etc.) for optimizations to increase ROI

Structure, optimize and monitor all KPIs from our owned Meta, Google Ads, Snapchat, Tiktok, Linkedin & 3rd party DSPs

Collaborates with internal creative team to produce effective creative to drive improvements in engagement and performance

Collaborates with internal CRM team to align with ongoing landing page creations and optimizations

Collaborates with project management team to ensure effective & timely launch strategies

Owns day-to-day vendor relationships, managing deliverables and implementations based on vendor recommendations

Remains up-to-date on emerging marketing trends and technologies and help identify new and innovative ways to promote the university and other APEI clients

Strategically perform A/B tests; identify hypothesis, measure, report, and advice on future implementation of those learnings

Performs other duties as assigned

Qualification

Google AdsMeta AdsLinkedIn AdsPaid Social CampaignsGoogle AnalyticsCAPI IntegrationMicrosoft ExcelAd Copy CreationMeta CertificationDV360 ExperienceMMM Attribution ToolsEducation Industry ExperienceOrganizational SkillsTeam Collaboration