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BGB Group · 1 day ago

VP, Engagement Strategy

United States

Full-time

Remote

Director/Executive

$175K/yr - $225K/yr

8+ years exp

BGB Group is a healthcare communications agency that offers a wide range of services, including traditional pharmaceutical advertising and consulting services. They are seeking an experienced VP, Engagement Strategy to lead engagement strategies and customer journeys for new business initiatives, collaborating with various teams to drive agency growth.

AdvertisingConsultingMarketing

Responsibilities

Lead the development of omnichannel and engagement strategies that anchor BGB’s pitch and new business narratives

Translate customer, data, and category insights into compelling, simplified engagement stories tailored to prospective client needs

Create experience frameworks, opportunity maps, and engagement roadmaps that elevate our pitch offerings and differentiate BGB in the market

Shape customer journeys, personas, and segmentation models for pitch work—bringing HCPs, patients, caregivers, and other stakeholders to life with clarity and impact

Integrate behavioral insights, data, and channel strategy into holistic experience design

Serve as a core engagement strategy presenter during pitches and workshops, articulating strategic choices with clarity and authority

Tell the engagement story in a way that is crisp, compelling, and tailored to prospective client challenges and opportunities

Partner closely with Creative Directors to ensure engagement strategies align seamlessly with creative concepts and storytelling

Work with analytics, media, medical strategy, and account teams to build integrated engagement narratives and omnichannel frameworks

Support pipeline planning and opportunity assessment with Business Development leadership

Stay ahead of healthcare, digital, and omnichannel experience trends to shape BGB’s new business strategy and capabilities

Bring innovative thinking to channel strategy, data-driven engagement, CRM/precision marketing, and emerging CX technologies

Mentor and guide the engagement strategy team, fostering excellence in experience design, omnichannel planning, and insight-driven strategic thinking

Develop and evolve BGB’s engagement strategy tools, frameworks, methodologies, and pitch processes

Contribute to expanding CX/engagement strategy capabilities across the agency

Play a pivotal role in RFP responses, pitch strategy, and new business planning

Help BGB evolve its positioning and capabilities in ways that support long-term agency growth

Qualification

Omnichannel strategyCustomer engagementHealthcare expertiseExperience strategyData integrationSegmentation modelsJourney mappingLeadershipCommunication skillsMentoring

Required

Deep understanding of omnichannel strategy, customer behavior, segmentation, journey mapping, and measurement

Strong grasp of healthcare ecosystems (HCP, patient, payer, caregiver) and the channel behaviors within each

Skilled in integrating insights, data, and technology into cohesive engagement plans

Proven ability to lead teams, mentor talent, and drive strategic excellence in fast-paced, high-stakes environments

Outstanding presentation, communication, and storytelling skills—especially within pitch and executive client settings

Comfortable navigating ambiguity, managing complexity, and driving clarity across cross-functional teams and client conversations

Preferred

8+ years of experience in customer engagement, omnichannel strategy, CX, or digital marketing required

Experience with CX, digital, and engagement strategy in pharma, healthcare or life sciences industries required, ideally within advertising and/or communications agencies

Demonstrated experience developing engagement strategy for pitches or new business efforts is required

Bachelor's degree required; advanced degree preferred