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Oscar Health · 3 hours ago

Associate Director, Website, Corporate Assets & Digital Reputation

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff

$158K/yr - $208K/yr

8+ years exp

Oscar Health is a health insurance company focused on technology and member service. They are seeking an Associate Director to lead the strategy and management of the corporate website and digital brand assets, ensuring a cohesive and effective online presence.

Health CareHealth InsuranceInsuranceInsurTech

Responsibilities

Serve as the strategic owner of the corporate website's vision, architecture, user experience, content strategy, and governance model

Lead roadmap development and prioritization for website enhancements, migrations, redesigns, and new digital experiences

Oversee day-to-day site operations, QA, accessibility compliance (WCAG), and content lifecycle management

Manage relationships with developers, UX/UI designers, SEO partners, and CMS administrators

Ensure site performance, security, analytics tagging, and technical SEO optimizations are continuously improved

Partner with Brand & Creative teams on the creation, organization, and governance of corporate brand assets, including logos, templates, photography, video, iconography, and messaging systems

Maintain and evolve the corporate brand portal / DAM (digital asset management system) to ensure ease of use, version control, and compliance

Ensure digital content and assets across departments adhere to brand, legal, and regulatory standards

Partner with Comms, HR, PR, Marketing, business teams to ensure consistent corporate storytelling across channels

Monitor, measure, and improve the company's overall digital reputation across search, social, ratings/reviews, partner platforms, and press ecosystems

Develop strategies to enhance discoverability and sentiment across the digital footprint (e.g., Wikipedia accuracy, Google Business profiles, third-party ratings, executive profiles, employer-brand presence)

Lead executive digital identity management, including bios, press assets, and thought leadership content

Collaborate with PR/Comms teams to ensure rapid response processes for misinformation, digital crises, or reputation-impacting events

Define KPIs across website experience, asset usage, and digital reputation health; establish dashboards for ongoing insight delivery

Use analytics to uncover opportunities to improve conversion, engagement, accessibility, and search visibility

Present findings, recommendations, and strategic roadmaps to senior stakeholders and executive leadership

Lead cross-functional governance forums to align on website and brand experience priorities

Manage vendors, agencies, budget, and project timelines across all owned digital channels

Provide mentorship and direction to junior team members or dotted-line collaborators

Advocate for digital excellence, accessibility, and brand integrity across the organization

Qualification

Digital marketingWebsite managementCMS platformsSEO toolsA/B testingTeam leadershipDigital reputation managementOptimizationAccessibility standardsCross-functional collaboration