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General Mills · 1 day ago

Associate Manager, Retail Marketing - Kroger

Mason, OH

Full-time

Hybrid

Mid, Senior Level

$94K/yr - $156K/yr

5+ years exp

General Mills is seeking a dynamic Associate Manager, Retail Marketing to drive growth with their key retail partner, Kroger, in Cincinnati. The role involves developing and executing customer-centric marketing programs while collaborating closely with various teams to align brand objectives with customer needs.

Food and BeverageFood ProcessingManufacturingSnack FoodWholesale

No H1B

Responsibilities

Lead the strategy and execution of General Mills' customer marketing programs for Kroger, aligning brand objectives with customer needs

Develop omnichannel shopper marketing plans and presentations for internal and external stakeholders

Manage creative briefs, timelines, and budgets for shopper campaigns

Foster strong relationships with sales and marketing teams at General Mills and Kroger

Analyze data and optimize plans to drive business results

Serve as a marketing expert and partner to the sales team

Present at customer meetings, showcasing marketing programs and capabilities

Manage agency relationships, including search and media

Drive innovation and collaboration to grow the Kroger business

Lead customer marketing efforts for our Cereal portfolio, a high-priority area for General Mills and Kroger

Manage our top portfolio event for Kroger: Back to School

Collaborate with internal teams (The Agency, Sales) to develop and execute marketing plans

Work with external agencies (creative, media, Kroger Precision Marketing) to bring plans to life

Analyze campaign performance and optimize for results

Mentor and guide junior team members

Qualification

Retail marketing experienceBudget managementProject managementEcommerce marketingCross-functional collaborationCommunication skillsPresentation skillsWork independentlyMentoring skills