Apply on Employer Site

Midi Health · 2 days ago

Senior Growth Marketing Manager- Awareness Paid Media

United States

Full-time

Remote

Senior Level

Midi Health is seeking a Senior Manager - Awareness to lead strategy across their upper funnel paid media channels. This role focuses on driving sustainable growth while managing various media channels and collaborating with cross-functional teams to enhance marketing effectiveness.

Health CareMedicalTherapeuticsWomen's

No H1B

Responsibilities

Manage Midi’s upper funnel paid media channels (TV/CTV, D/OOH, Display, OLV, Endemic Partnerships), driving efficient growth in new patients, prescriptions, and product sales

Lead vendor inbound/outbound RFP processes, identifying the best partners and opportunities to support our marketing growth engine

Own budgeting, reporting, and forecasting for owned channels, demonstrating the link from upper funnel reach to down-funnel performance

Partner with creative teams on performance analysis and creative iteration

Explore emerging opportunities within owned channels and lead expansion into new ad platforms and formats

Work closely with cross-functional teams in marketing, operations, creative, and analytics to drive cohesive scale

Serve as a thought leader and actively contribute to Marketing team processes, culture, practices, and systems

Drive automation in campaign management through AI-powered tools

Qualification

Paid media strategyDSP campaign managementHealthcare advertising complianceBudget managementMarketing analyticsAI tools proficiencyTeam leadershipContinuous learning

Required

Hands-on experience and advanced knowledge in implementing campaigns through at least one major DSP (DV360, The Trade Desk, Amazon DSP, StackAdapt, etc.)

Experience managing end-to-end direct buys & endemic partnerships

Demonstrated capability of developing awareness media plans

Experience managing large paid media budgets of $10M+ annually

Experience in building campaigns for healthcare brands, deep understanding of healthcare compliance in advertising

Proficient understanding of marketing reporting and analytics, and attribution models, especially as it relates to demonstrating the impact of awareness campaigns

Thirst for continuous learning: stays up to date on platform innovations and industry trends

Candidates must be authorized to work in the U.S. without current or future sponsorship needs