Edelman Financial Engines · 5 hours ago
Director of Direct Mail Channel Strategy (Remote)
United States
Full-time
Remote
Senior Level, Lead/Staff
$102K/yr - $136K/yr
10+ years expEdelman Financial Engines is committed to guiding people with the financial advice they need to thrive. The Director of Direct Mail Channel Strategy oversees the strategic planning, execution, and optimization of print production initiatives, ensuring high-quality materials that enhance client engagement and marketing effectiveness.
ConsultingFinancial ServicesPersonal FinanceRetirement
Responsibilities
Lead Print Production Strategy: Develop and execute a comprehensive print production strategy that aligns with marketing goals and brand standards. Oversee the end-to-end production process for brochures, direct mail, event materials, and other print assets
Optimize Print Operations: Identify opportunities to streamline workflows, reduce costs, and improve turnaround times. Implement best practices in vendor management, print sourcing, and quality control
Cross-Functional Collaboration: Partner with Creative, Compliance, Product Marketing, and external vendors to ensure timely and accurate delivery of print materials. Act as the central point of contact for all print-related initiatives
Data-Driven Planning: Leverage campaign performance data and audience insights to inform print strategy through testing design, targeting, and distribution. Utilize measurement strategy to continuously refine print tactics to maximize ROI and engagement
Sustainability and Innovation: Champion sustainable printing practices and explore innovative formats and technologies to enhance the impact of print communications
Budget and Vendor Management: Manage print production budgets, negotiate vendor contracts, and ensure cost-effective execution without compromising quality
Qualification
Required
10+ years of experience in print production, marketing operations, or related fields, with a strong background in strategic planning and execution
Proven expertise in managing large-scale print campaigns, including direct mail and collateral development
Deep understanding of print production processes, materials, timelines, and vendor management
Strong analytical skills with the ability to connect print performance metrics to business outcomes
Excellent communicator with the ability to collaborate across creative, marketing, and operations teams
Highly organized, detail-oriented, and capable of managing multiple projects simultaneously under tight deadlines
Preferred
Experience in the financial services industry and familiarity with compliance requirements is preferred
Proficiency of Variable Data Print solutions like XMPie and integration with Adobe solutions is a plus
Benefits
Discretionary bonus
Health
Dental and other wellness plans
401(k) contributions
Company
Edelman Financial Engines
Edelman Financial Engines specializes in services concerning financial planning, retirement planning, personal finance and consulting.
Founded in 1986Boston, Massachusetts, USA
1001-5000 employees
H1B Sponsorship
Edelman Financial Engines has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (25)
2024 (32)
2023 (34)
2022 (46)
2021 (34)
2020 (30)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Warburg Pincus
2021-03-15Private Equity
2012-04-16Acquired
Leadership Team
Ralph Haberli
Chief Executive Officer
David Goldberg
SVP, Chief Data and Analytics Officer
Recent News
2026-01-22
Company data provided by crunchbase