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NBCUniversal · 18 hours ago

Manager, Brand & Consumer Engagement

Universal City, CA

Full-time

Hybrid

Mid Level

$75K/yr - $105K/yr

3+ years exp

NBCUniversal is one of the world's leading media and entertainment companies, and they are seeking a Brand Strategy & Consumer Engagement Manager. This role is responsible for leading the development, execution, and analysis of multiplatform marketing campaigns to build brand equity and drive consumer engagement for Universal Television Entertainment properties.

BroadcastingMedia and EntertainmentNews

Responsibilities

Direct marketing efforts across titles, including implementing strategy, managing campaigns, and gathering results – all with the goal of building brand equity, driving consumer engagement and viewership of scripted and unscripted content

Serve as funnel of information, proactively ascertaining information for each title, guiding all marketing elements, understanding the day-to-day production needs, show creative, and overall POV of the consumer, especially in context to culture

Collaborate and ideate with key teams (media, social, sales, programming, publicity, production, internal creative, external agencies) to help the creation of innovative and effective multiplatform campaigns that deliver on audience targets and overall goals

Serve as point of contact with external agencies and partners, leading communication while building relationships, providing strategic feedback and managing approvals

Maintain project tracking for multiple workstreams and deliverables to meet deadlines

Qualification

Marketing strategyCampaign managementData visualizationSocial media platformsProject managementBusiness writingCreative innovationCritical thinkingInterpersonal skillsAttention to detailTeam player

Required

Bachelor's Degree

Must be willing to work in Los Angeles, CA

3+ years marketing experience (preferably in the entertainment/media industry) – includes experience in strategy development, campaign execution/management, or social/digital platforms

Willingness to work overtime, atypical hours and on some weekends with short notice (small amount of travel involved)

Preferred

Flawless visual storytelling and data visualization skills (PowerPoint, Keynote, etc.) to powerfully bring ideas and insights to life

Excellent critical thinking, business writing, and collaborative interpersonal skills

Strong attention to detail

Confident, driven self-starter, with a dedication to excellence and maintaining a positive work environment

Passion for television, entertainment and consumer marketing - this role requires a connection and/or understanding of cultural trends and consumer mindsets, someone excited by creative innovation

Comfortable working in a fast-paced, high-volume environment

Cross-functional thinker who can engage, motivate, and collaborate with internal teams across every phase of a campaign

The ability to prioritize multiple projects with a variety of stakeholders in a complex environment - strong project management and organizational skills

Strategic thinker and creative problem-solver; resourceful, able to initiate change and demonstrate influence with professionalism

An enthusiastic team player that takes accountability and ownership of all work they manage and produce

Benefits

Medical, dental and vision insurance

401(k)

Paid leave

Tuition reimbursement

A variety of other discounts and perks

Company

NBCUniversal

Glassdoor4.0

NBCUniversal is a media company that provides entertainment and news development, production, distribution, and marketing services. It is a sub-organization of Comcast.

Founded in 1912

New York, New York, USA

10001+ employees